Job description
About this Role
Fandom is growing! As Director Social Strategy & Operations, you’ll lead the vision, execution, and innovation of social media across Fandom’s brand portfolio (GameSpot, TV Guide, Metacritic, Screen Junkies, and Fandom’s core channels). This role balances creative excellence, community resonance, and monetization opportunities – leading a high-performing internal team while integrating deeply with Editorial, Branded Content, Video, and Revenue teams.
You’ll bring structure to our social operations while pushing innovation in platform-native storytelling, real-time engagement, and fan-first content strategy.
You Will…
- Social Strategy & Execution: Define and execute Fandom’s social media vision across TikTok, YouTube, Instagram, X/Twitter, Facebook, and emerging platforms. Ensure alignment between editorial voice, fandom trends, and brand storytelling. Lead planning and execution of organic and real-time campaigns that resonate with fans
- Team Leadership & Development: Manage, mentor, and scale an agile team of social media strategists, creators, and community leads. Develop content playbooks, workflows, calendars, and performance cadences. Create a strong feedback and coaching culture for continuous growth
- Cross-Functional Collaboration: Partner with our media brand leaders to build highly engaged social channels that maintain the brand voice and identity of our brands while optimizing for uniqueness of distributed platforms. Work closely with Video teams to maximize the reach of our production investments. Partner with Marketing and Sales to advise on best practices for branded and sponsored programs which also drive fan engagement.
- Revenue & Branded Content Integration: Collaborate with Affiliate Commerce, Revenue, GTM, AMs, and PMs to support affiliate commerce organic and paid social needs, branded campaigns and native social sponsorships. Coordinate paid social efforts with organic output to amplify branded storytelling and affiliate commerce. Drive campaign coordination and rollout alignment across functions
- Performance, Optimization & Trends: Establish clear KPIs and continuously optimize strategy based on data, fan insights, and platform analytics. Stay ahead of trends in creator culture, short-form experimentation, and fan-led engagement formats
What Success Looks Like…
- Social content consistently reflects Fandom’s brand tone and resonates with platform-native audiences
- Audience growth and engagement KPIs are met or exceeded across platforms.
- Direct reports show measurable progression in output quality, collaboration, and performance
- Social campaigns are tightly integrated across editorial and branded teams
- Team workflows are well-structured, documented, and executed with minimal escalation needs
You Have…
- 10+ years in social media and digital content, including experience leading teams
- 3+ years managing teams of 3 or more full-time employees
- Proven ability to provide clear direction, develop others, and support performance and engagement using feedback and coaching
- A sharp editorial voice and deep fluency in meme, gaming, and fandom culture
- Experience integrating earned and paid social strategies
- Data literacy with ability to interpret performance and shift strategy accordingly
Bonus Points…
- Prior experience with influencer partnerships or content licensing
- Background in entertainment, gaming, or youth-focused brands
- Ability to represent Fandom in partner or press settings
Benefits & Perks
- Salary Range = $113k - 188k ( Actual salary available will vary based on location and market factors.)
- Vibrant team culture
- Comprehensive Medical, Dental, Vision
- Training (unlimited Udemy + more)
- Flexible working hours and time off
- Equity & Retirement Programs including 401K match
- Paid Parental Leave
- International work environment with start-up culture
About Fandom
Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.
Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.
