Job description
The Director of Strategic Marketing is responsible for leading and managing the Strategic Marketing team, including the Strategic Account Development Representative (SADR). This critical role drives company growth by developing and executing targeted Account-Based Marketing (ABM) strategies in close partnership with the Strategic Accounts Team. The Director will oversee the design and implementation of integrated multi-channel campaigns focused on high-value enterprise accounts, converting top-tier prospects into engaged customers and building strong, personalized connections. This leader ensures seamless collaboration between marketing and Network Development, empowers the team, and delivers measurable results aligned with business objectives.
We are flexible with geographic location—the ideal candidate can work remotely from anywhere in the U.S. or from our Bethesda, MD or Durham, NC offices.
Primary Duties:
- Develop and implement strategic ABM programs that support business goals and drive growth in high-value enterprise segments. Oversee the creation and execution of integrated campaigns across digital, events, direct outreach, and GDR channels, in collaboration with Strategic Sales and other marketing functions.
- Manage and inspire the Strategic Marketing and SADR teams, promoting alignment, collaboration, and high performance across all roles. Provide mentorship and professional development while fostering a results-driven environment.
- Partner closely with Strategic Accounts Team, Portfolio Marketing, and Sales Operations to ensure cohesive go-to-market strategies, messaging, and target account engagement.
- Utilize data and performance metrics to track the effectiveness of ABM and SADR initiatives. Analyze results, present outcomes, and optimize strategies for pipeline acceleration and conversion.
- Stay current on industry trends and best practices to continuously enhance ABM programs and identify new growth opportunities.
Minimum Qualifications:
- Bachelor’s degree or relevant, equivalent work experience in marketing, communications, business, finance, health care or related discipline
- 12+ years of experience in marketing, business development or other field related capacity
- 8+ years of experience managing a team
Preferred knowledge, skills, and/or abilities
- Strong leadership and team management skills
- Excellent communication and collaboration skills
- Ability to work in a fast-paced, dynamic environment
- Demonstrated expertise designing and launching complex, personalized ABM campaigns in partnership with sales organizations.
- Strong understanding of enterprise sales cycles, pipeline acceleration, and account-based engagement techniques.
- Analytical and data-driven mindset; proficiency with CRM, marketing automation, and ABM platforms.
- Excellent communication, organizational, and leadership skills.
- Experience guiding team development and fostering cross-functional collaboration.
- Up-to-date knowledge of industry trends and best practices in strategic marketing and business development.
Physical Requirements:
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we’ve become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you’re eager to join a collaborative, inclusive and remote-first culture - you’ve come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade’s Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
