Job description
Director – Product Marketing
Experience: 15+ years
Location: US / Remote
Who we are and What we do?
AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated certificate lifecycle management. At AppViewX, you will get to work with our AVX ONE platform that provides complete certificate lifecycle management and PKI-as-a-Service using streamlined automation workflows to prevent outages, reduce security incidents and enable crypto-agility. AppViewX is also certified as a Great Place to Work in India, cementing us as an employer of choice.
What will you be responsible for?
As the Director of Product Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive the success of our products in the market. This role requires a combination of strategic thinking, creativity, and strong leadership skills to ensure our products meet customer needs and stand out in a competitive landscape. You will collaborate closely with cross-functional teams, including product management, sales, and other marketing teams to achieve business objectives. You will own the “why buy” narrative, drive product launches, and partner with Product, Sales, and CS teams.
Develop and Execute Product Marketing Strategy:
- Create and implement comprehensive product marketing strategies aligned with overall business goals.
- Define and communicate the unique value propositions of our products.
- Drive go-to-market plans for new product launches.
Market and Competitive Analysis:
- Conduct market research to understand customer needs, industry trends, and competitive landscape.
- Provide insights into market dynamics, customer behavior, and competitive positioning.
Messaging and Positioning:
Develop clear and compelling product messaging and positioning that resonates with target audiences.
Collaborate with creative teams to create marketing collaterals that effectively communicates product benefits.
Cross-Functional Collaboration:
- Work closely with product management to understand product features, benefits, and development roadmaps.
- Collaborate with sales teams to ensure they are equipped with the necessary tools and materials for successful product selling.
Customer Engagement:
- Build and maintain strong relationships with key customers to gather feedback and insights.
- Develop customer case studies and testimonials to showcase product success stories.
Metrics and Analytics:
- Establish key performance indicators (KPIs) to measure the success of product marketing initiatives.
- Use data and analytics to continuously optimize marketing strategies and tactics.
What do we require?
- Proven experience in product marketing, with a track record of successful product launches.
- Strong analytical and strategic thinking skills.
- Excellent written and verbal communication skills.
- Leadership experience, with the ability to inspire and manage a team.
- Ability to collaborate effectively with cross-functional teams.
What brings us together?
What makes us stand out from the rest is the people. The people who push hard every day to be more smart, passionate, resilient, creative, inclusive and curious. Surrounding ourselves with a bunch of diverse and talented minds has made us what we are, and we cannot wait to see the positive impact it would have on you too!
What’s more in store?
AppViewX is on par with leading global companies when it comes to the benefits it offers its employees, ranging from competitive incentives, health & wellness policies, saving & investment schemes, time off/sabbatical eligibility and dedicated L&D.
What we consider equally important is the flexibility we offer our employees to – work remotely, define their own hours, and more importantly harmonize both work and life. The more trust and accountability we place on our employees, the more they surpass our goals and expectations.
Why AppViewX?
AppViewX caters to a wide range of customers from Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers. Over the years, we grew our diverse team, perfected our automation platform, and expanded our Global footprint to India, North America, United Kingdom and Australia. Today, we are headquartered in New York City and have come a long way by optimizing opportunities to create lasting relationships with enterprises, gaining unshakable customer trust along the way.
AppViewX is proud to be an Equal Employment Opportunity Employer. It is AppViewX’s policy to afford equal employment opportunities to all employees regardless of race, color, national origin, ancestry, religion, citizenship status, , gender, gender expression or identity, sexual orientation, age, marital status, military or veteran status, pregnancy, disability, genetic information, arrest record, or other protected class under state, federal, or local law.
