Job description
Regional Field Marketing Manager Boingo simplifies complex wireless challenges to connect people, businesses and things. For 20 Years, Boingo has been leading the way, pioneering first after first. No matter what wireless technology comes next, Boingo will be there.
We are looking for our next marketing superstar!
Are you a well-rounded marketer with a penchant for account management who is also tech-savvy, Excel proficient, creative, autonomous, and a motivated self-starter? Then apply now! This position will lead our Central region and report to our Sr. Director of Marketing.
We’re Boingo. We’re looking for an all-star to help contribute to one of our most successful business lines: Military. We offer instant access to blazing fast Wi-Fi to customers living in the barracks and dorms on military bases. In addition, we provide DoD and DoD adjacent businesses’ connectivity needs. Boingo Wireless also procures Tenant, Enterprise, or Free to Guest\Consumer connectivity through Ethernet and/or Wireless based services we internally call “Private/Bulk Services.”
You’ll be part of an impressive team of field marketing managers who are tasked with executing marketing, sales and account management efforts for ~100 military bases and growing across the US, Japan and Korea. If you’re a strong marketer, an articulate people-person, and have familiarity with the military lifestyle, then this may be your next great adventure. You should join us.
The hiring pay range for this position is $74,000 to $92,000 per year. The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge and experience, among other factors. Boingo also offers an annual bonus plan as part of the compensation package, in addition to the full range of medical, dental, vision, financial, and other benefits.
Regional Responsibilities
Branding/Awareness
- Drive awareness of Boingo products and services among service members, partners, and base command through advertising, sponsorship, and events
- Work with Creative Services to create localized advertising and marketing materials
- Manage and distribute marketing materials throughout the base
Growth & Retention
- Ideate, develop and execute regional marketing plans and campaigns to meet the growth and retention objectives of the region
- Plan, manage, execute and report on localized events
- Hire, train, schedule and manage sales and experiential marketing teams as necessary
- Champion the customer experience
Account Management
- Serve as the lead Account Manager for all local base POCs (MWR, MCCS, SBMs, FSS, CORs, Housing Management, etc)
Analysis & Research
- Track and analyze sales, churn, ARPU, and subscriber penetration by base and total within the assigned territory
- Serve as on-the-ground SME by reporting sales activity, competitive analysis, occupancy information, base insights, trends, and lessons learned/feedback, etc.
- Manage and execute in-person focus groups on base to gather market research
Tools
- Utilize tools to track contacts, events, project tickets, and data results in Salesforce, Looker, JIRA, Wiki, etc.
Cross-Functional Support
- Liaise with the Operations team to evaluate and complete business cases for new projects, upgrades, and renovations
Support business development efforts for private/bulk services and DOD/DOD adjacent opportunities
Perform duties as the marketing and sales liaison between Boingo customers, Boingo corporate, military leadership, sales teams, and field operations teams
Thrive in a high-paced environment with the ability to multi-task, manage change, work independently, collaborate with a team, and deliver spectacular results
To be considered, you:
- 3+ years’ experience in a professional marketing environment
- Are willing and able to travel up to 25% of the time
- This position will be remote
- Possess excellent written and verbal communication skills for a variety of audiences
- Possess intermediate or higher MS Office skills, including Excel, Outlook, PowerPoint, and Word
- Juggle multiple projects, stay organized and prioritize deadlines with ease
- Have a strong interest in the technology and entertainment industries
- Are positive and ready to contribute and learn
- Are able to lift and transport marketing materials such as tents, tables, chairs, etc. that may weigh up to 30 pounds
- Can compile and analyze marketing data
- Enjoy leading and working as part of a team to hit bold goals
- Have an incredibly upbeat, positive, “can do” attitude
- Believe from the depths of your soul that the customer comes first
Stand out from the crowd with:
- Demonstrated account management success
- Military lifestyle experience
- Military spouse
- Social media experience
- Digital marketing experience
- Strong data analytics skills
- Video production experience
Meet Boingo
Boingo Wireless, Inc. helps the world stay connected. Our vast footprint of Wi-Fi and cellular networks reaches more than a billion consumers annually. From airports and stadiums to universities and military bases, Boingo helps folks stay connected to the people and things they love.
Our team is creative, collaborative, and on the leading edge of technology. There is no doubt the “secret sauce” to Boingo’s success is our incredible team and culture. We take pride in having fun and staying healthy. There’s also an incredible benefits package including health, dental, vision, 401(k) match, unlimited vacation, 12 weeks paid parental leave, and more! Pus, we’ve been named among the Best Places to Work in multiple times!
Boingo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability or veteran status.
