Job description
Marketing Manager
Boingo simplifies complex wireless challenges to connect people, business and things. For over 20 Years, Boingo has been leading the way, pioneering first after first. No matter what wireless technology comes next, Boingo will be there.
We’re looking for a B2B Marketing Manager to join our award-winning global marketing organization. This is a great opportunity for someone who wants to be part of the fast-paced telecom wireless industry and have a hand in growing Boingo’s position as a leading connectivity provider. You will be responsible for managing lead generation, content development, email campaigns and partner communications, advertising and events for our B2B lines of business.
In this role, you will become a subject matter expert across a wide variety of mobile and wireless technologies—including small cells, distributed antenna systems (DAS), cell towers, Wi-Fi and private wireless networks—and provide support to B2B sales and account management. You’ll need strategic thinking and curiosity in abundance, as wireless technology and its myriad applications change fast. This is a role where big-picture ideas are as important as getting the smallest details right.
The position reports to the Director of Marketing and has broad exposure throughout the company and with key external clients.
Responsibilities
- Develop marketing collateral, presentations, webinars, pitch decks
- Write compelling customer-facing copy aligned with Boingo’s brand voice
- Produce lead generation and nurturing programs to achieve sales goals
- Manage advertising campaigns that build awareness and grow our sales pipeline
- Produce and manage email marketing with compelling content that drives engagement
- Help oversee digital marketing efforts including SEO/AEO, website content and social media
- Support business development team at industry events (virtual and in-person) and lead marketing activations (booth exhibitions, customer events, swag)
- Manage partner communications and liaise with Boingo’s vendors to develop case studies
- Work cross-functionally on projects with business development, engineering and creative & design teams
- Manage relationships with third-party vendors to ensure timely delivery of marketing materials and services
- Collect market research and track competitive landscape
- Deliver reporting on key performance indicators (KPIs)
- Maintain budgets and track ROI
Is This You?
- 5+ years of experience in a B2B Marketing and Communications role, preferably at a technology company
- You are an expert storyteller with outstanding written and verbal communication skills for a variety of audiences
- Demonstrated success creating, executing and tracking lead generation and nurture campaigns
- Have a strong point of view and work collaboratively with cross-functional teams
- Believe from the depths of your soul that the customer comes first
- Can juggle multiple projects, stay organized and prioritize deadlines with ease
- Have a strong interest in the technology and telecom industries
- Creative, energetic and ready to proactively contribute and learn
- Can compile and analyze marketing data
- Possess intermediate or higher MS Office skills, including Excel, Outlook, PowerPoint and Word
- Proficiency in Salesforce Marketing Cloud, Account Engagement is a plus
- Enjoy leading and working as part of a team to hit ambitious goals
- Have an incredibly upbeat, positive, “can do” attitude
- You think big picture yet have superior attention to detail.
- Have a bachelor’s degree in Business, Communications, Marketing or related field
Meet Boingo
Boingo Wireless, Inc. simplifies complex wireless challenges to connect people, business and things. For more than 20 years, we’ve been designing, building, and managing cellular and Wi-Fi networks at leading venues around the globe. We power wireless connectivity at 120+ major airports and transportation hubs, 100+ U.S. military bases, 70+ sports & entertainment venues, and many more.
Our team is creative, collaborative, and on the leading edge of technology. There is no doubt the “secret sauce” to Boingo’s success is our incredible team and culture. We take pride in having fun and building awesome products. It’s no wonder Boingo’s been named a “Best Place to Work” 8 times (and counting)!
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability or veteran status.
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