Job description
We are seeking a dynamic and results-driven Field Marketing Manager to oversee our marketing activities in the UK, Germany and Northern European countries. Reporting to the EMEA New Markets Marketing Manager, you will be responsible for planning and executing regional marketing initiatives aligned with our New Markets strategy, specifically in the Food & Beverage, Grocery, Cosmetics and Personal Care industries.
This role requires a highly organized, strategic thinker and doer, capable of collaborating with both marketing and sales teams to drive regional growth and elevate Centric Software’s market presence.
Key Responsibilities:
- Develop, implement and optimize field marketing strategies and programs that align with Centric Software’s business objectives, drive pipeline growth and increase customer engagement. Collaborate with Sales teams to align marketing initiatives with regional sales goals and priorities.
- Field Marketing tactics to drive prospects through the funnel:
- Design efficient marketing regional lead generation programs for all industries and countries (both inbound and outbound), measuring ROI and campaign effectiveness. Regularly deliver reports and use data insights to refine and optimize future initiatives.
- Plan and execute regional marketing tactics to generate meetings with our sales teams such as trade shows, conferences, webinars, seminars and customer-focused activities, overseeing all logistics, promotions, and post-event follow-ups.
- Build and nurture relationships with regional ecosystems to enhance Centric Software’s market presence and brand visibility.
- Manage the field marketing budget, ensuring resources are allocated efficiently to support business goals and maximize impact.
- Collaborate with cross-functional teams (including sales and marketing team members) to drive various initiatives to completion.
Candidate Profile:
- 3-5 years of experience in B2B SaaS marketing, with a focus on field marketing.
- Degree in Marketing (Business School or equivalent).
- Proven track record in planning and executing successful regional marketing programs.
- Strong ability to work both independently and collaboratively within cross-functional teams.
- Adaptable, with the ability to thrive in a fast-paced, changing environment.
- A proactive problem-solver with a solution-oriented mindset.
- Proficiency in marketing automation tools and CRM systems (e.g., Pardot, Salesforce).
- Strong collaboration skills, with the ability to work across international teams.
- Willingness to travel for events and activities.
- Experience managing vendor relationships and budgets.
- Languages: English (required). Proficiency in additional languages (French or German) is a plus.
Additional Information:
- This is a home-office-based position. You must be comfortable working remotely and have a designated home office space with a reliable internet connection. Depending on the country and city of residence, offices or coworking spaces are available.
- Occasional travel is required to support regional events and initiatives.
- Location: France or UK.
Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.
