Job description
As the TikTok Growth Hacker at Etaily Brand Labs, you will lead our creator-driven growth strategy to accelerate brand visibility and conversion through short-form video content. You will own the sourcing, onboarding, and management of content creators—primarily on TikTok—and drive user-generated content (UGC) campaigns that feed into paid, organic, and marketplace funnels. This role is central to executing high-volume, fast-turnaround creative loops, using data and culture to spark viral moments and drive performance across channels.
Key Responsibilities:
- Creator Sourcing & Management: This is the foundation of the role—finding the right creators, building strong relationships, and managing them end-to-end. From sourcing and onboarding to briefing and output tracking, this role ensures we consistently work with creators who deliver performance-driven, culturally relevant content.
- Identify, vet, and onboard TikTok and short-form creators (nano to micro-tier)
- Manage contracts, communications, and deliverables
- Build and maintain a database of trusted, proven creators
- Match creators to specific brands or campaigns based on style, tone, and audience
- Ensure clear but simple briefing, with room for creator voice and flexibility
- Coordinate deadlines, content review, and quality control
- Content Creation & Trend Execution: This role ensures a consistent flow of creator content that feels current and native to the platform. It involves identifying trends early, guiding creators with lightweight briefs, and ensuring output is both fast and aligned with what’s working culturally and commercially.
- Monitor TikTok and short-form platforms for emerging trends, formats, audios, and hooks
- Translate trends into brief, actionable creative directions
- Align creators with trends while allowing room for their own execution style
- Maintain a content calendar to manage cadence and coverage
- Ensure content feels organic while still hitting basic brand objectives
- Content Performance & Optimization: This role also uses data to help scale what works. By analyzing creator content performance, identifying patterns, and recommending pivots or reinvestments, it ensures we’re continuously improving content ROI and channel performance.
- Track performance of all UGC and creator content across platforms
- Identify top-performing creators, hooks, and formats
- Recommend creative iterations based on data
- Coordinate with internal teams to test and scale winning content
- Close feedback loop with creators for ongoing improvement
Key Qualifications:
- Industry Experience: 2–4 years in digital marketing, UGC/influencer campaigns, or creator-led growth; hands-on TikTok or short-form content experience required
- Educational Background: Bachelor’s degree in Marketing, Communications, Media, or related field preferred (not required with relevant experience)
- Soft Skills: Strong trend sensitivity, fast execution mindset, excellent communication, and creative judgment; comfortable working with creators and data alike
- Languages: Fluent in English (spoken and written); familiarity with Filipino languages a plus
- Values & Work Ethic: Aligned with speed, creativity, ownership, and resourcefulness; adaptable to feedback and performance-focused environments
- Work Setup: Remote-first with occasional in-person collaboration or creator meetings
