Summary
Join Sword Health as a Growth Marketing Associate to help improve women's health through digital pelvic health solution Bloom. Develop and execute high-impact marketing campaigns, analyze performance, and work cross-functionally with internal teams.
Requirements
- 2+ years of hands-on growth marketing experience with a focus on email customer acquisition in a B2C or B2B2C high growth start-up environment (preferably early-stage) or consulting/agency experience
- Excellent English and willingness to work a later schedule to support teammates in the US, starting at 10:00 am Portugal Time
- Deep expertise in analytical tools including Looker and Google sheets. Mixpanel experience a huge plus
- Strategic mindset combined with the ability to execute effectively and accurately and a positive, can do attitude
- Creative and analytical thinker - constantly using data to identify new high impact opportunities to test and drive Bloom enrollments
- Data driven, with a strong knack for leveraging insights to inform and optimize campaigns
- Knowledge of email acquisition and digital marketing best practices. Highly motivated to learn new platforms and technologies to carry out dynamic marketing programs
- Extremely proactive, and adaptable to a fluid environment
- Strong written and verbal communication skills and the ability to work effectively with cross-functional teams
- Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
- Deep passion for solving problems and improving women’s health
Responsibilities
- Develop and execute high impact and volume enrollment marketing campaigns across channels to drive member enrollments for Bloom
- Execute enrollment testing strategy to improve enrollment conversion rate across channels and measure performance of tests to identify areas of improvement and iterate
- Analyze performance of key marketing channels and campaigns including website/landing pages, email, direct mail and webinars to monitor trends and identify conversion opportunities
- Report weekly on Key Performance Indicators for marketing campaigns and channels
- Support execution for member engagement and activation campaigns to increase program starts, completion and clinical outcomes
Benefits
- Comprehensive health, dental and vision insurance*
- Equity shares*
- Discretionary PTO plan*
- Parental leave*
- 401(k)
- Flexible working hours
- Remote-first company
- Paid company holidays
- Free digital therapist for you and your family
