Job description
About the Role:
We’re an early-stage startup seeking an experienced and creative Growth Marketing Manager to expand our customer acquisition channels, optimize their effectiveness, and scale them for impact. In this role, you’ll be responsible for developing and testing new channels and campaigns to drive profitable customer growth. With our product-led growth strategy, you’ll collaborate across teams to fuel our marketing efforts and grow our customer base.
Responsibilities:
- Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs.
- Manage paid advertising budgets and campaigns across platforms like Google, Bing, and Meta.
- Build a library of creative concepts to communicate value to different buyer personas.
- Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention.
- Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns.
Qualifications:
- You love brainstorming new concepts, ad creatives, campaign ideas, and messaging.
- You have experience acquiring small business and prosumer customers.
- You understand how to assess campaign impact and estimate the effort needed to generate results.
- You can manage multiple projects simultaneously and identify the fastest path to value.
- You bring a full stack of marketing skills, from ideation to execution and analysis.
- You have experience managing paid digital marketing campaigns.
- You’re a skilled writer who is able to create content for ads, emails, and landing pages.
- You have a minimum of 3 years in marketing, with at least 1 year in a senior role.
Why You Should Apply:
If you’re passionate and skilled but don’t meet every qualification, please apply anyway. Talent, potential, and enthusiasm are highly valued here.
B12 is a safe and inclusive workplace, welcoming applicants from diverse backgrounds. We particularly encourage applications from women, people of color, underrepresented minorities, and members of the LGBTQIA community.
How to Apply:
Please submit your resume and LinkedIn profile. Feel free to include a brief note introducing yourself and why you’re interested in joining B12.
About Us:
Our mission is to empower people to do meaningful work. B12’s AI-powered website builder has been used by over a million businesses and allows users to create a professional website in seconds. Our platform also provides tools for scheduling, payments, and email marketing. We’re a fully remote company, founded in 2015, and supported by investors like Breyer Capital, General Catalyst, SV Angel, and Tola Capital. Visit www.b12.io to learn more.
