Job description
Embark on a transformative journey with this exciting, new role where your contributions truly matter. Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is not just embraced, but encouraged.
We’re seeking a proactive self-starter who naturally brings innovation solutions to the table. You will collaborate closely with our leadership team by developing and executing data-driven marketing strategies across various channels, with a heavy emphasis on experimentation, optimization, and scaling to achieve sustainable business expansion; essentially, their primary goal is to find repeatable methods to attract and retain customers for a SaaS product using a data-centric approach.
If you thrive on hitting the ground running, this role is tailor-made for you.
Responsibilities
Strategic Planning
Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success.
Campaign Execution
Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.
Lead Generation
Designing and implementing lead generation initiatives to attract qualified potential customers.
Customer Acquisition
Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups.
Customer Retention
Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers.
Data Analysis & Reporting
Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies.
A/B Testing & Experimentation
Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI.
Collaboration with Cross-Functional Teams
Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.
Please note this role is for our portfolio company emailable.com.
3+ years of hands-on experience as a SaaS growth marketing professional
Deep understanding of SaaS business models and customer lifecycle
Experience with the AARRR Funnel / Pirate Metrics
Proficiency in digital marketing channels and tactics
Data analysis and interpretation skills
Strong analytical and problem-solving abilities
Experience with marketing automation tools
Excellent communication and collaboration skills
Ability to think creatively and experiment with new marketing strategies
Competitive Salary ($3,000 USD/month)
Base Salary + Cache Rewards
Work from anywhere in the world
Loose vacation policy
Flexible work hours
