GTM Media Strategy & Measurement Manager

Job description

What we’re building and why we’re building it.

Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love – and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users.

It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools — especially AI — to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next — with us.  Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

About the Role: We’re looking for a dynamic and analytically driven GTM Media Strategy & Measurement Manager to join our Go-to-Market team at Fetch. This cross-functional role will serve as the strategic and analytical backbone for our media offerings, ensuring alignment between data-driven media strategies and the evolving needs of our sales and consumer engagement efforts. If you thrive in fast-paced environments, have strong domain expertise, and are passionate about translating insights into action, we’d love to meet you.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities:

• Media Activation: Act as a subject matter expert in media strategy, helping shape campaign and audience targeting approaches that align with business objectives, market dynamics, and user engagement goals.
• Sales Enablement: Equip sales teams with effective materials, including playbooks, case studies, and presentations, to articulate the value of our media and audience offerings.
• Data Analysis & Insights: Leverage SQL and analytics tools to conduct deep performance analyses of campaigns and consumer behaviors. Derive actionable insights to inform optimizations and strategic roadmap discussions.
• Cross-functional Collaboration: Serve as a central hub, collaborating with product, sales, analytics, and marketing teams to ensure smooth execution of strategies. Support alignment on goals, expectations, and timelines.
• Media Measurement Innovation: Help shape Fetch’s media measurement strategy by identifying the right methodologies, signals, and frameworks to quantify media impact across our platform. Partner closely with analytics, product, and marketing teams to inform the development of scalable solutions that demonstrate incrementality, attribution, and full-funnel value for partners.

Ideal Candidate Profile:

• Industry Knowledge: 8+ years of experience in media, digital marketing, ad tech, or performance analytics. Familiarity with retail media networks and/or rewards-based e-commerce platforms is a strong plus.
• Analytical Mindset: Proficient in SQL and experienced in turning raw data into compelling stories. Able to confidently present insights and recommendations to stakeholders at all levels.
• Excellent Communicator: Comfortable crafting messaging and presentations that resonate with both internal and external audiences, with a focus on clarity and value delivery.
• Sales-Oriented: Experience working with sales teams or in a sales support role, with strong skills in creating and presenting client-facing materials.
• Execution Focused: Bias toward action with a proven ability to manage multiple projects simultaneously. Flexible and adaptable in a constantly evolving environment.

Minimum Requirements:

• 8+ years of experience in digital strategy, analytics, or sales enablement
• Experience in media planning, buying, performance analysis, with knowledge of digital channels (e.g., programmatic, social, search)
• Proficiency in SQL (a must) and data analytics tools
• Entrepreneurial spirit and a self-starter with great attention to detail
• Strong written and verbal communication skills, with the ability to create compelling narratives and reports for sales and client discussions.

Preferred Requirements:

• Experience with the CPG, Retail and/or Restaurant
• Proven track record of successful product launches

Compensation:

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $144,468-$163,851. Discover our benefits and how our employees live rewarded at https://fetch.com/careers .

At Fetch, we’ll give you the tools to feel healthy, happy and secure through:

• Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.

Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.

Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].

Learn more: Fetch Recruitment Scam Warning.