Job description
Are you ready to build a revenue rocket on TikTok Shop?
At Hadley Designs, we’re on a mission to fill lives with beauty and inspiration through hundreds of products that help people become their best selves. TikTokShop is our next rocket, 15% of sales today, 50% tomorrow, and we need you to light the fuse.
This is your shot to build an empire.
Amazon’s locked (70-80% of our revenue), but TikTok Shop is wide open. We’re hunting for a Growth Lead who’s obsessed with turning creators into gold. You’ll unleash 1,000+ new creators monthly, drive $250K in affiliate video sales, and keep 50% posting viral content, all while locking in 10%+ profit margins. Your edge? Supercharging our top 10 VIP affiliates for 10% month-over-month growth. If you thrive on viral chaos, love outsmarting trends, and can rally a creator army, this is your playground. No bureaucracy, just a big budget, a CEO who bets on bold, and a chance to redefine our future.
What Winning Looks Like:
Six months in, TikTok Shop’s a juggernaut, $250K+ monthly affiliate sales, 1,000+ creators buzzing monthly, 50%+ of our creator army is engaged, and 10%+ margins locked. Our top 10 VIPs are growing 10% MoM because you’ve made them unstoppable. You’ve crafted a creator machine that’s the envy of e-commerce, turning viral hooks into gold and fueling Hadley Designs’ explosive rise.
Your Playbook:
One Thing:
Turn our army of TikTok creators into a sales machine.
Big Rocks (Own These First):
- Recruit 1,000+ new creators/month
- Keep 50% posting, spark contests, newsletters, and hype that sticks.
- Grow top 10-20 VIPs by 10% MoM, relationships and incentives that kill it.
- Nail 10%+ profit margins, scale smart, not sloppy.
Daily Hustle:
- Crunch affiliate data weekly to sharpen strategies.
- Run TikTok ad campaigns, launch winners, axe losers.
- Team up with marketing for creator assets.
- Own the affiliate CRM, onboarding, and training updates.
- Check in with affiliates, oversee an assistant that communicates with our creators
- Brainstorm new sales campaigns
- Ride trends, host webinars, audit content, and test incentives, keep it fresh.
- Build SOPs and partnerships to stay ahead.
KPIs You’ll Smash:
- 1,000+ new creators monthly.
- $250K affiliate sales monthly.
- 50% creator engagement.
- 10%+ profit margin ( NI = ((GMV − Costs) / GMV) × 100).
- 10%+ MoM VIP growth ( Growth Rate = ((Current − Previous) / Previous) × 100).
Who You’ll Roll With:
- CEO & Head of Marketing - weekly strategy and accountability calls
Apply Now, Own TikTok Shop and Shape Our Future.
Who You Are:
- A social commerce or affiliate ninja (2+ years scaling brands).
- Data-sharp, people-magnetic, and insanely creative.
- Hungry to innovate, relentless for results, glued to details.
- A communicator who owns it solo or with a crew.
- Killer English, writing, and organizing chops.
- Bonus: AI tool skills & knowledge
Why You’ll Thrive Here:
- TikTok Shop’s your kingdom, 15% of our brand sales now, 50% of our sales with your magic tomorrow.
- A CEO who’s all-in (with a head of marketing that is wicked smart).
- Cash, tools, and freedom, no leash, just trust.
- Remote Full Time Work
- Flexible Schedule
- Regular Interaction with CEO
- Established Company doing business for 10+ years
- Personal Development
- Autonomy of time and schedule
