Job description
Junior Account Executive
Taylor Career Level
This is an Entry/Junior Level role at Taylor, focused on learning and assisting others. With considerable direction and guidance, Junior Account Executives work within defined limits on assignments, demonstrating basic craft skills and knowledge reflective of previous study and/or on the job learning. Junior Account Executives are also expected to uphold Taylor’s vision and values through personal behaviors.
Primary Responsibilities (The What)
Client Business and Mar/Comm Strategy
- Conducts media monitoring, competitive audits, and other relevant client research to develop an understanding of the client’s business, brand, and industry
- Contributes to the development of client presentations and reports that highlight relevant themes, trends, and implications for program development
Communication & Storytelling
- Writes presents, and communicates in a polished, articulate, and persuasive manner across all mediums, internally and externally
- Listens well, building relationships internally and externally through respect and responsiveness
- Begins to learn and understand the agency’s business model, structure, and offerings, and how they come together in service of a client partner’s business needs
Influencer Relations & Pitching
- Proactively pitches media on an ongoing basis, developing and maintaining key influencer relationships across local, regional, and national print, broadcast, and online channels
- Develops robust media lists, pitch notes, and message points that are on strategy and meet client brand and business objectives
- Writes, coordinates, and distributes press materials, press kits, fact sheets, and mailings
- Proactively identifies media relations challenges and works to develop solutions that remain on brand and on strategy
Activation & Program Management
- Actively participates in program ideation and planning, demonstrating knowledge across a variety of channels such as events, media tours, social influencer programs, stunts, sponsorships, digital content, etc.
- Responsible for team/client meeting coordination including scheduling, agendas, materials preparation, note taking, etc.
- Responsible for tactical elements of program activation including project plans, timelines, status reports, travel coordination, document preparation, mailings, etc.
- May attend events and assist with on-site event coordination
- Assists with community management and influencer engagement across relevant digital platforms (Instagram, Facebook, Twitter, etc.)
- Responsible for daily, weekly, and monthly cross-channel monitoring and reporting, demonstrating a basic understanding of KPI’s across channels
- Contributes to development and delivery of campaign/program re-caps, reports, and other client presentation materials
Business Acumen & Financials
- Completes timesheets accurately and in a timely manner
- Actively participates in monthly team allocations meetings
- Assists with program budget and expense reconciliation, and begins to partner with Finance on vendor billing
People Management
- May oversee the work of an Intern, beginning to learn and practice effective delegation, training, feedback delivery, recognition, expectation management, and other managerial skills
- Demonstrates diversity of thought, and encourages others to do the same
- May participate in interviewing and selecting Interns for the agency
Minimum qualifications and requirements:
- Bachelor’s degree in marketing, advertising, PR or related field and/or equivalent work experience
- 1+ years prior experience in PR/marketing agencies, inclusive of internships
- Active on social media and knowledgeable about the latest platforms and content trends
- Interested in the impact brand marketing can have on various segments of culture
- Proficiency with Microsoft Office
- Strong attention to detail, organization, multitasking, and time-management
- Writes, presents, and communicates in an articulate and persuasive manner, across a variety of platforms, including social media
- Team player who enjoys working with and helping others in a collaborative environment
- Curious and open to others’ ideas and viewpoints with a willingness to learn and take constructive feedback
- A good problem solver who seeks to make improvements and learns from mistakes
- Strong preference for candidates in the New York Metro area
Compensation
$55k/yr.
Taylor Values (The How)
- Respecting What’s Right: makes ethical choices and treats others with respect by embracing diversity of backgrounds and thought
- Entrepreneurial Enthusiasm: takes Initiative and doesn’t wait to be tapped. Leads from wherever they are and delivers Irreplaceable value
- Committed to Curiosity: open-minded and learns from all sources. Experiments and creates meaning in uncertainty
- Pride In Partnership: uses empathy to build trusting relationships and ensure effective communication. Is open to others’ ideas and viewpoints
- Inspired Innovation: is imaginative with big dreams and goals. Invents and iterates to shape hearts, minds, and culture for the better
