Job description
Innovative Chemical Products Group (ICP Group) is a leading formulator and manufacturer of specialty coatings, adhesives, and sealants serving the construction and industrial end markets. ICP Group is comprised of leading brands known for innovation, quality, and performance. Founded in 2015 and supported by a lean corporate team, ICP Group has scaled rapidly through organic and acquisition growth into one of the largest coatings, adhesives, and sealants companies in North America. ICP Group is headquartered in Andover, MA and has manufacturing and distribution sites throughout North America, Latin America, UK, Europe and the Asia Pacific region.
ICP Group is seeking a motivated Lead Generation Representative. In this role you will support our growth in the building materials space. This individual will be responsible for identifying and qualifying project opportunities, generating interest in our products, targeting strategic markets, and supporting sales pipeline development through data-driven research and collaboration.
This position plays a critical role in bridging marketing and sales through focused outreach, CRM management, and continuous analysis of lead performance.
This position can be remote for the right individual
In this role you will be responsible for the following:
- Execute lead generation strategies and criteria by market segment and CSI Division using platforms such as ConstructConnect (CMD), BidPrime and other construction intelligence tools.
- Collaborate with sales teams, distributors, and contractors to build and maintain automated reporting within lead databases aligned to key segments and product divisions.
- Manage and update the CRM database to track lead progress—from initial identification through closure—while capturing key data such as influencers, specifications, and win/loss reasons.
- Conduct market research to identify new opportunities, develop targeted messaging, and deliver outbound communications to prospective leads via email, phone, and digital campaigns.
- Maintain a continuous pipeline of qualified leads by coordinating closely with the Sales, Marketing and Technical Services teams.
- Assign qualified leads to appropriate sales team members within the CRM and monitor progress and closure rates to evaluate performance and conversion trends.
- Assist in the development and maintenance of product specifications and communicate changes to Master Specifications as needed.
- Prepare clear and concise reports summarizing lead generation activity, key insights, and areas for improvement.
- Maintain knowledge of company products, industry trends, construction specifications, and safety protocols.
- Support internal projects and initiatives and contribute to ongoing process improvement.
Requirements:
- 2+ years of experience in lead generation, inside sales, or marketing—ideally within the construction or building materials industry
- Familiarity with CRM systems (e.g., Salesforce, HubSpot, or similar)
- Exceptional communication skills, both verbal and written
- Strong analytical, organizational, and time-management abilities
- High attention to detail with a focus on accuracy and follow-through
- Ability to multitask and manage competing priorities in a deadline-driven environment
- Comfortable working independently and as part of a cross-functional team
- Proficiency in Microsoft Office Suite and general computer systems
ICP Group is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.
