Job description
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS
Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.
Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.
We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.
BUT ENOUGH ABOUT US, LET’S TALK ABOUT YOU
About the role:
Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.
We are looking for a Manager, Media Strategy to join the team and work alongside data analysts, buyer scientists and channel activation teams.
WHAT YOU’LL DO
Media Strategy
- Support the development of cross-channel strategy & planning for media accounts both externally and internally
- Develop a deep understanding of clients’ business goals, marketing objectives and competitive constraints for the purpose of creating agency media planning outputs
- Participate in writing client briefs & translating them into insights-led media strategy
- Collaborate with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
- Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
- Ability to create media landscape updates and develop media consumption insights that lead into media plan implications
Client Relations
- Support assigned aspects of client relationships
Account Management
- Foster collaboration between teams; work with partner agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
- Support cross-channel budget management working with client and internal stakeholders
- Assist in the development and management of timelines to ensure deliverables are executed in a timely manner
- Steward planning budgets and media activity across multiple campaigns
Campaign Execution
- Coordinate with buyer scientist and channel teams to map strategy with activation
- Track measurement plan
WHO YOU ARE AND WHAT YOU HAVE
- 4+ years of media planning experience; agency experience preferred
- Broad knowledge of the overall media landscape, consumer behavior and media consumption with the ability to pull competitive reporting and target insights using media research/reporting resources
- Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
- Curious mindset with strong critical thinking skills needed to solve diverse business challenges
- Experience working with clients, vendors or suppliers with the ability to develop trusted relationships
- Superb communication and developing presentation skills
- Ability to work collaboratively in a cross-functional environment (internally & externally)
- Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
- A data-driven approach, leveraging insights to develop strategy and define measurement
- Strong proficiency in Google Suite with keen attention to detail
- Experience using Mediaocean, Lumina, and Prisma
- Basic understanding of media activation platforms such as Google Ads, Meta Ads, The Trade Desk, etc.
SOME OF OUR PERKS
- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
ONE LAST THING TO ASK YOURSELF
All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.
Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.
The base salary for this position is $90K - $105K.
This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.
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