Job description
Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies.
Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.
Penta Brand Strategy is the firm’s in-house advertising and creative agency. Penta Brand Strategy blends the firm’s hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm’s client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.
Role Summary:
Penta is seeking a highly collaborative Senior Paid Media Manager to lead the execution of multi-channel paid media campaigns across a variety of platforms including LinkedIn, Meta, Google Ads, X (formerly Twitter), StackAdapt, and Campaign Manager 360. In your role, you’ll oversee trafficking, QA, budget pacing, and platform-level adjustments for various media campaigns, while partnering closely with media strategists, media managers, and ad analytics specialists. You’ll also support the creation of reporting deliverables, writing performance insights, and presenting updates during internal and client meetings. Additional responsibilities will include managing vendor invoicing, troubleshooting platform issues, and mentoring junior team members.
The role is ideal for someone who is technically minded, and excellent at telling stories with data, to join a fast scaling area of Penta’s business and contribute to client success while growing alongside a developing team.
The Senior Paid Media Manager is expected to:
- Lead the day-to-day execution of paid media campaigns across digital platforms, including Campaign Manager 360, LinkedIn, Meta, Google Ads, X, and StackAdapt
- Oversee campaign flighting, including launch schedules, trafficking, naming conventions, UTM parameters, pixel implementation, creative QA, and tracking verification
- Conduct quality assurance (QA) checks across creative assets, tracking, and targeting to ensure campaigns are launched error-free
- Identify and resolve in-platform issues such as ad disapprovals, delivery anomalies, tracking errors, or budget pacing discrepancies to ensure uninterrupted campaign performance
- Coordinate with creative and brand teams to manage asset delivery, ensuring all files meet platform specifications and launch timelines
- Collaborate with media and brand strategists on optimizations, regularly reviewing performance data and making platform-level adjustments
- Manage weekly pacing and optimization workflows, contribute insights to reporting and wrap-up decks, and present campaign performance during client calls and internal reviews
- Maintain internal documentation including trafficking templates, naming conventions, and QA checklists to support consistent campaign execution
- Monitor ad platform updates and policy changes, communicating relevant implications to internal teams and adjusting campaign setups as needed
- Own invoice tracking and approvals in coordination with Finance and vendor teams, ensuring accuracy and timeliness
- Delegate tasks to junior campaign managers and serve as a mentor to support team development
The ideal candidate will have:
- A bachelors degree, with majors in areas such as business, finance, economics, or analytics, being preferred
- 5–7+ years of hands-on multi-channel paid media campaign management experience supporting mid-enterprise level clients in an agency environment
- Strong proficiency in LinkedIn Ads, Meta Ads, Google Ads, X, StackAdapt or similar DSP, Campaign Manager 360, and Google Analytics
- Exceptional communication and storytelling skills with the ability to translate campaign insights into compelling client facing presentations
- A deep understanding of campaign flighting, pacing, optimization workflows, and QA standards
- A proven track record of resolving platform issues and managing performance-based adjustments.
Experience with media invoicing, reconciliation, and vendor coordination
- A detail-oriented and highly organized mindset, with the ability to juggle multiple campaigns at once
- A collaborative and proactive approach to problem-solving
- The ability to thrive in a fast-paced team environment
- Prior experience mentoring junior team members is a plus
- Experience managing campaigns for clients in regulated industries such as Telecommunications, Finance, Healthcare, Pharmaceuticals, and others which is highly desirable
Salary Range:
The base salary range for this position will be $87,000 - $107,000 per year depending on a candidate’s experience and qualifications as they relate to the position.
Benefits:
Penta Group is committed to providing a comprehensive and competitive benefits package to support the well-being and financial security of our employees. Our benefits include:
- Healthcare Coverage: Excellent medical, vision, and dental insurance through United Healthcare and UNUM, with the company covering 90% of individual employee premiums and 50% of dependent premiums
- Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings
- Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
- Paid Leave & Flexibility: 12 weeks of paid parental leave
- Flexible Paid Time Off(PTO) policy and a generous holiday schedule (Penta follows the federal time off calendar)
Additional Perks & Support:
- A monthly cell phone reimbursement
- Optional employee-paid pet insurance coverage through Nationwide
- Frequent firm-wide social events and team-building activities
- Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues
- Health & Wellness Initiatives, including a gym membership program (One Pass Select), mental health resources, and access to virtual health consultations
Location and Remote Schedule:
This position is for US-based personnel and is fully remote, with a preference for candidates who can work Eastern Time hours.
Penta Group, LLC values diversity and inclusion, is committed to equal employment opportunity, and to compliance with federal anti-discrimination laws. We also comply with District of Columbia law, which prohibits discrimination and harassment against employees, applicants for employment and interns based on race, color, religion, sex (including pregnancy, childbirth or related medical conditions, reproductive health decisions and breastfeeding), national origin, disability, age (18 and over), personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation (e.g., being enrolled in a college or university or in a business, nursing, professional, secretarial, technical or vocational school), political affiliation, genetic information (including family medical history), lawful use of tobacco products, unemployment status and status as a victim or the family member of a victim of domestic violence, a sexual offense or stalking.
