Job description
Freebird is one of the fastest-growing DTC brands in personal care. What began as a revolutionary solution for men’s head shaving has evolved into a premium grooming brand with a loyal customer base, strong subscription engine, and rapid expansion.
With over 1 million customers, a mid 8-figure annual paid media budget, and creative volume exceeding 300 new assets per month, Freebird is scaling fast—and we’re looking for a sharp, execution-focused Manager of Paid Social to help us take things to the next level.
The Opportunity
We’re hiring a Manager, Paid Social to own the day-to-day execution, testing, and optimization of our Meta ad program. You’ll work directly under our Director of Paid Media, taking campaign management and creative performance testing off their plate so they can focus on high-level strategy and scaling.
While Meta (Facebook + Instagram) will be your core focus, there’s also opportunity to expand into other paid social platforms like TikTok, Pinterest, Snapchat, and emerging channels over time.
This is a high-impact role where you’ll drive real revenue outcomes, manage significant monthly budgets, and work side-by-side with our in-house creative team to test fast and scale what performs.
Key Responsibilities
📊 Campaign Management
- Launch, manage, and optimize high-volume paid social campaigns across Meta (Facebook + Instagram).
- Own audience strategy, bidding (CBO/ABO), budget pacing, and campaign structure for maximum scalability.
- Monitor daily performance across key metrics like CAC, ROAS, CVR, CTR, MER, and contribution margin.
🎨 Creative Testing & Collaboration
- Partner closely with our in-house creative team to test dozens of weekly assets, drive high-converting creative strategies, and provide structured feedback loops.
- Own creative testing frameworks—identify top hooks, formats, angles, and storytelling styles that scale profitably.
- Proactively brief the creative team with insights, data-backed recommendations, and emerging trends.
📈 Analytics & Optimization
- Use MTA and attribution tools (e.g., TripleWhale, GA4, Haus) to drive optimization decisions based on incrementality, blended metrics, and down-funnel performance.
- Identify creative fatigue, audience performance trends, and conversion leaks across the funnel.
- Build and manage structured testing roadmaps to ensure constant iteration and growth.
🧠 Collaboration & Communication
Partner with your Director of Paid Media on strategy alignment, budget planning, and scaling decisions.
Collaborate cross-functionally with Creative, Ecommerce, and CRO teams to align Meta campaign execution with landing pages, offers, and funnel optimizations.
Clearly communicate wins, learnings, and recommendations through reports, Looms, and Slack.
Have 3+ years of hands-on experience managing Meta ads at scale, ideally in a DTC or eCommerce brand/agency spending $1M+/month.
Are fluent in full-funnel media buying—audiences, placements, bidding, exclusions, and campaign structure.
Thrive in performance-driven environments—you live in dashboards, think in CAC and contribution margin, and scale what works.
Have experience collaborating with creative teams and can guide high-volume testing across formats, hooks, and storytelling styles.
Are confident in attribution and analysis using tools like Triple Whale, GA4, and Shopify.
Communicate clearly and proactively—whether it’s a Slack update, a Loom walkthrough, or a campaign performance report.
Are self-motivated, resourceful, and thrive in high-growth, fast-moving environments.
Bonus: Experience managing paid campaigns on TikTok, Pinterest, Snapchat, or other social platforms.
Why Join Freebird?
At Freebird, we move fast, test relentlessly, and celebrate performance. If you thrive in high-growth environments and want to own meaningful outcomes—this is the place.
💥 High Impact, Real Ownership
You’ll manage campaigns that directly drive revenue, with the freedom to test, optimize, and grow without red tape.
🎨 Creative Firepower
Work with an internal team producing 300+ assets per month, giving you unmatched velocity and variety to test what converts.
📈 Career Growth
We promote from within. High performers in this role will earn increased ownership, cross-channel expansion, and a path to senior leadership.
🧠 Smart, Supportive Team
Collaborate with marketers, media buyers, and creatives who are all aligned around performance and results—not politics or fluff.
🌍 Remote-First Flexibility
Work from anywhere with a tight-knit, execution-focused team that values autonomy and communication.
💸 Aligned Incentives
Competitive base salary + performance bonus tied to contribution margin and efficiency goals.
🎁 Full-Time Benefits
Medical, dental, vision, 401(k), generous PTO, and more.
