Job description
Freebird is one of the fastest-growing direct-to-consumer personal care brands, built for people who want to look and feel their best. We’ve grown into a 9-figure business by simplifying grooming routines and delivering unmatched customer experiences across our ecosystem of products and content.
Now, we’re expanding internationally — and we need an experienced operator to lead the charge.
🌎 The Opportunity
We’re hiring a VP of International Expansion to build and execute Freebird’s global growth strategy. You’ll be responsible for architecting the full international roadmap — from planning and compliance to launch and optimization — across Shopify Plus (via Shopify Markets), Amazon, paid media, and operational functions.
This is a cross-functional leadership role that requires someone who has done this before. You’ll bring structure, clarity, and velocity to one of Freebird’s most important growth initiatives.
💼 What You’ll Own
Strategic Planning & Roadmap
- Build the go-to-market plan for phased international rollout (starting with Canada, UK, EU, AU)
- Lead market research, competitive analysis, pricing, tax/duties, and customer experience modeling
- Determine launch order, channel mix (DTC, Amazon), and expansion levers per market
Cross-Functional Execution & Project Leadership
- Own the international expansion roadmap and align all stakeholders around a clear, trackable plan
- Coordinate execution across Paid Media, Creative, eCommerce, CX, Product, Finance, Amazon, and Operations
- Run sprint-based cross-functional meetings to ensure progress, remove roadblocks, and hit launch dates
Platform Setup & Operational Launch
- Leverage Shopify Plus + Shopify Markets to manage localized sites, payments, currencies, and checkout experiences
- Ensure compliance with tax, import/export laws, and privacy regulations (GDPR, etc.)
- Partner with legal, 3PLs, and tech vendors to ensure seamless fulfillment, customer support, and CX
Localization & GTM Optimization
- Localize site experiences, product pages, policies, FAQs, and packaging (where needed)
- Support creative and media teams in adapting messaging, content, and offers for international markets
- Spin up international ad accounts and Amazon Global marketplaces with appropriate campaign structure and attribution
Optimization & Scale
Identify and track KPIs to improve performance post-launch (CAC, LTV, CVR, ROAS, CX, fulfillment, etc.)
Test pricing, offers, creative, site UX, and customer journey in each market to optimize
Develop repeatable playbooks for launching new markets efficiently
5–10+ years in DTC/eCommerce/subscription or CPG
Hands-on experience leading international expansion for a consumer brand (DTC + Amazon ideally)
Strong knowledge of Shopify Plus, Shopify Markets, and the international tech/payments/ops ecosystem
Deep understanding of tax, compliance, fulfillment, shipping, localization, and go-to-market nuances
Excellent project management, communication, and leadership across multiple functions
A bias for action, ownership, and doing things right the first time
🌟 Bonus If You’ve…
Launched both English-speaking and EU/international markets
Scaled subscription businesses with global infrastructure (e.g., Recharge, Klaviyo, Meta, Google)
Built or contributed to playbooks for global market entry
Fully Remote Flexibility: Work from wherever you thrive best
Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
401(k) with Company Match: Helping you plan and save for the long-term
Unlimited PTO: Take the time you need to recharge and show up at your best
Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position
Why Join Freebird?
- Be part of a profitable, high-growth DTC brand with real momentum and ambition
- Own a critical business function and team with autonomy, support, and resources
- Work on a product that solves real problems, delights customers, and scales globally
- Join a smart, motivated team obsessed with innovation, experimentation, and impact
