Job description
Freebird is a 9-figure, profitable DTC rocketship redefining shaving for over 1 million customers with our award-winning electric shaving kits. We’ve built our business on elite performance marketing — but now we’re going bigger: global expansion, retail launches, and new audiences beyond head shaving.
We’re looking for a VP of Brand to architect and execute the strategy, creative direction, and storytelling that will take Freebird from a category disruptor to a category leader.
This is a rare opportunity to build a brand platform from scratch — not to polish something that already exists, but to define the DNA, look, voice, and experiences that will scale worldwide and across new product lines.
The Role
As our VP of Brand, you will own how Freebird looks, sounds, and shows up — everywhere. You’ll translate product superiority into a premium, credible, and unified brand experience that drives awareness, trust, and loyalty at scale.
You’ll lead both brand strategy and brand creative — from positioning and messaging frameworks to design systems and art direction — ensuring every customer touchpoint is cohesive and unmistakably Freebird.
This is for a growth-minded brand builder who knows how to use design, creative, and messaging as business levers to lower CAC, win retail shelves, and inspire long-term loyalty.
What You’ll Own
1. Brand Platform & Identity
- Define and codify Freebird’s brand DNA — positioning, pillars, voice, and proof points.
- Develop a cohesive visual identity system that works across paid, owned, earned, retail, and international.
- Build a comprehensive brand book to guide internal teams, agencies, and partners.
2. Brand Creative & Design Direction
- Own art direction and creative oversight for all brand-led campaigns, shoots, packaging, and design assets.
- Ensure performance creative feels distinctively Freebird without losing DR edge.
- Create a consistent visual language that translates across DTC, retail, and global markets.
3. Messaging & Customer Insights
- Lead messaging strategy across channels, ensuring clear, consistent, and emotionally resonant communication.
- Mine customer insights, reviews, and VOC data to inform copy, offers, and brand narratives.
- Create scalable messaging frameworks for acquisition, retention, and product launches.
4. Awareness & Credibility Beyond Paid
- Launch PR, partnerships, organic content, and influencer programs to diversify acquisition channels.
- Build SEO and content strategies to capture branded and non-branded demand.
- Secure earned media placements, product features, and awards that build trust.
5. Premiumization & Expansion Readiness
- Elevate packaging, retail displays, and unboxing to support premium pricing and shelf dominance.
- Create a consistent, high-end experience that works for new categories beyond head shaving.
- Adapt brand creative and messaging for cultural nuances in international markets.
6. Community & Advocacy
Launch programs that turn customers into advocates — referral campaigns, UGC challenges, and cause marketing.
Build a sense of belonging and pride in being part of the Freebird community.
8+ years building and scaling consumer brands (DTC, CPG, lifestyle, beauty, or similar).
Proven success blending brand strategy, design leadership, and messaging to create unified, high-impact brands.
Expert in art direction, photography direction, and creative production for both digital and physical touchpoints.
Strong grasp of customer psychology and how design/messaging impact performance metrics.
Experience taking a product-led or performance-led brand and scaling it into a global, omnichannel leader.
Comfortable moving at startup speed, balancing strategy with hands-on execution.
Why This Role is Special
- Blank Canvas, Big Stage: We’ve scaled to 9 figures with almost zero brand investment — you’ll define what the world sees when they think “Freebird.”
- Global & Omnichannel Impact: Your work will shape how Freebird shows up online, in-store, and internationally.
- Full Creative Ownership: You’ll control brand strategy and the visual/messaging execution that makes it real.
- Rocketship Growth: Join a team obsessed with testing, learning, and winning — where brand and performance fuel each other.
What Success Looks Like
- Freebird has a cohesive, premium, and instantly recognizable identity across all markets and channels.
- Brand creative and messaging measurably reduce CAC, improve CVR, and strengthen retail sell-through.
- Packaging, site, and campaign creative elevate the perceived value of the brand.
- Non-paid channels become meaningful acquisition and awareness drivers.
- Customers are not just buyers — they’re fans and advocates.
If you’re ready to take a performance juggernaut and build the brand engine that makes it a global household name, we want to hear from you.
Why Freebird
- Be part of a rocketship brand in growth mode with massive untapped opportunity
- Own a critical growth channel with full executive support and budget
- Work with a world-class growth, product, and creative team that moves fast and executes at a high level
- Uncapped growth opportunity
Compensation & Benefits
- Competitive salary + performance-based bonuses
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO & flexible work hours
- Fully remote team
