Job description
Terms of Reference
Background
Search for Common Ground (Search), a global nonprofit organization, has been at the forefront of conflict transformation and peacebuilding for over four decades. With a mission to end violent conflict and build safe, healthy, and just societies, Search employs a people-centered approach and innovative strategies to foster collaborative action and transformational change among diverse communities in over 30 countries.
Search is currently developing a flagship leadership development experience: the Common Ground Leadership Academy (CGLA). The Academy will equip leaders with the insights, tools, and temperament to drive collaborative action and transformational change in a deeply polarized world. While initially serving Search’s internal leadership, the Academy is envisioned to expand to external leaders across sectors and geographies. As this vision takes shape, Search is seeking a consultant to deliver a targeted market analysis that will inform strategic design, differentiation, audience engagement, pricing, and launch strategies.
Objective
To conduct a market analysis that clarifies the global demand and positioning for CGLA, identifies potential target audiences, informs pricing and delivery models, and offers strategic recommendations for program deployment and differentiation in a crowded leadership training market. The analysis will support executive decisions related to program design, scope, rollout strategy, and value proposition for both nonprofit and for-profit sectors.
Qualifications: Search is seeking a consultant or firm with demonstrated experience in:
- Market analysis for leadership, learning, or capacity-building products, particularly with international audiences
- Understanding of the adult learning and professional development ecosystem, including both for-profit and nonprofit markets
- Conducting stakeholder interviews and synthesizing insight into clear strategic recommendations
- Translating qualitative and quantitative insights into practical, decision-ready outputs
- Positioning values-driven and impact-oriented leadership development products in a commercially viable way
- Familiarity with conflict transformation or cross-sector changemaking is a strong advantage.
Scope of Work: The consultant will be responsible for delivering a written market analysis and strategic insights that address the following areas:
Leadership Learning Market Overview
Total addressable market (TAM) and growth projections
Key trends influencing demand for leadership training
Constraints or barriers to entry
Target Audience Analysis
Mapping of relevant audience segments across regions, sectors, and roles
Identification of core learner needs, expectations, and motivations
Audience preferences regarding delivery modes (e.g., virtual/in-person, cohort/self-paced)
Analysis of distinct audience needs in nonprofit vs. for-profit sectors.
Competitive Landscape
Benchmarking of comparable or competing leadership development offerings
Analysis of program offerings, pricing models, value propositions, delivery formats, and market presence
Identification of gaps and whitespace opportunities in the current market
Pricing and Product Model Insights
Standard pricing models and factors influencing purchasing decisions
Recommendations for pricing tiers or structures
Guidance on packaging options (e.g., certification, coaching add-ons, network access, capstone experiences)
Strategic Recommendations
Options for audience segmentation (by sector, geography, function)
Recommended product models and deployment strategies (including sequencing and bundling)
Differentiation strategy: how CGLA can stand out in a crowded field
Recommendations for soft-launch and piloting
Deliverables
- Inception report with refined research questions and boundaries
- Mid-point check-in presentation and summary of emerging findings
- Final market analysis report addressing the areas outlined in the scope
- Strategic recommendation brief or slide deck tailored for internal leadership decision-making
Timeline
- The consultant is expected to complete the scope of work over a 6-week period from July 21 to August 29, 2025, with key milestones and deliverables due as follows:
- Inception phase and research plan: by July 21
- Stakeholder interviews and desk research: July 21–August 11
- Mid-point findings and recommendations preview: by August 18
- Final deliverables submitted: by September 5
Proposals must be submitted by July 20, 2025
Proposal requirements:
Interested consultants should submit a technical and financial proposal that includes (maximum 10 pages, excluding CVs):
A) Technical Proposal
Proposed approach, methodology, and timeline
CV or summary of relevant experience and sample deliverables
Contact information for three references
B) Financial Proposal
Consultant fees for the scope of work
All costs to be presented in USD, inclusive of taxes and applicable expenses
As job descriptions cannot be exhaustive, the position holder may be required to undertake other duties that are broadly in line with the above key responsibilities.
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Only applicants invited for an interview will be contacted. No phone calls, please. Please see our website www.sfcg.org for full details of our work.All Search Employees must adhere to the values: Collaboration- Audacity - Tenacity - Empathy - Results. In accordance with these values, Search enforces compliance with the Code of Conduct and related policies on Anti Workplace Harassment, Protection from Exploitation and Abuse, Child Safeguarding, Conflict of Interest, and Anti-fraud. Search is committed to safeguarding the interests, rights, and well-being of children, youth, and vulnerable adults with whom it is in contact and to conducting its programs and operations in a manner that is safe for children, youth, and vulnerable adults.Search for Common Ground does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.View our code of conduct here and our privacy policy here.
Les descriptifs de pouvant ne pouvant être exhaustifs, le titulaire du poste pourra être amené à entreprendre d’autres tâches qui correspondent globalement aux responsabilités clés ci-dessus.
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Seuls les candidats invités à un entretien seront contactés. Pas d’appels téléphoniques s’il vous plaît. Veuillez consulter notre site Web www.sfcg.org pour tous les détails de notre mission.
Tous les employés de Search doivent adhérer aux valeurs de Search : Collaboration- Audace - Ténacité - Empathie - Résultats. Conformément à ces valeurs, Search fait respecter le code de conduite et les politiques connexes sur la lutte contre le harcèlement au travail, la protection contre l’exploitation et les abus, la protection des enfants, les conflits d’intérêts et la lutte contre la fraude. Search s’engage à préserver les intérêts, les droits et le bien-être des enfants, des jeunes et des adultes vulnérables avec lesquels elle est en contact et à mener ses programmes et ses opérations d’une manière qui soit sûre pour les enfants, les jeunes et les adultes vulnérables.
Search for Common Ground ne fait pas et ne doit pas faire de discrimination fondée sur la race, la couleur, la religion (croyance), le sexe, l’expression de genre, l’âge, l’origine nationale (ascendance), le handicap, l’état matrimonial, l’orientation sexuelle ou le statut militaire, dans aucune de ses activités ou opérations.
Consultez notre code de conduite ici et notre politique de confidentialité ici.
Dado que la descripción de funciones no puede ser exhaustiva, el titular del puesto puede tener que realizar otras tareas que coinciden en líneas generales con las responsabilidades clave mencionadas.
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Sólo se contactará con los candidatos invitados a una entrevista. Se agradece no recibir llamadas telefónicas. Consulte nuestro sitio web www.sfcg.org para conocer todos los detalles de nuestro trabajo. Todos los empleados de Search deben adherirse a los valores de la organización: Colaboración - Audacia - Tenacidad - Empatía - Resultados. De acuerdo con estos valores, Search hace cumplir el Código de Conducta y las políticas relacionadas con luchar contra el acoso en el lugar de trabajo, la protección contra la explotación y el abuso, la protección de la infancia, los conflictos de intereses y la lucha contra el fraude. Search se compromete a salvaguardar los intereses, derechos y bienestar de los niños, jóvenes y adultos vulnerables con los que está en contacto y a llevar a cabo sus programas y operaciones de una manera que sea segura para los niños, jóvenes y adultos vulnerables. Search for Common Ground no discrimina ni discriminará por motivos de raza, color, religión (credo), género, expresión de género, edad, origen nacional (ascendencia), discapacidad, estado civil, orientación sexual o condición militar, en ninguna de sus actividades u operaciones. Consulte nuestro código de conducta aquí y nuestra política de privacidad aquí.
