Summary
Join our dynamic marketing team as a Marketing Analytics Specialist, utilizing strong analytical skills to interpret complex data sets and generate actionable insights.
Requirements
- Bachelor’s degree in Marketing, Business, Data Science, or a related field
- Proven experience in a data analysis role, preferably within digital marketing
- Strong proficiency in SQL and experience with data visualization tools
- Deep understanding of digital marketing channels and associated analytics tools
- Excellent communication and collaboration skills to work effectively with cross-functional teams
- Ability to translate complex data into clear and actionable business insights
- Proactive and self-motivated with a keen eye for detail
Responsibilities
- Utilize strong analytical skills to interpret complex data sets and generate actionable insights
- Proficiency in SQL to query databases and extract relevant data for analysis
- Possess a deep understanding of various digital marketing channels
- Familiarity with tools such as Google Analytics, SimilarWeb, App Annie, Data.ai , and social listening tools to monitor and analyze marketing performance
- Draw insights from dashboards and metrics to inform business decisions
- Translate data findings into strategic recommendations for marketing initiatives
- Based on insights, implement projects and craft go-to-market strategies in collaboration with global marketing teams, local marketing teams, and data analytics teams
- Ensure alignment and effective communication among all stakeholders
- Proactively identify gaps in business metrics and user behavior trends
- Set up necessary infrastructure to alert business leaders about emerging trends and patterns
