Job description
Precisely is the leader in data integrity. We empower businesses to make more confident decisions based on trusted data through a unique combination of software, data enrichment products and strategic services. What does this mean to you? For starters, it means joining a company focused on delivering outstanding innovation and support that helps customers increase revenue, lower costs and reduce risk. In fact, Precisely powers better decisions for more than 12,000 global organizations, including 93 of the Fortune 100. Precisely’s 2500 employees are unified by four company core values that are central to who we are and how we operate: Openness, Determination, Individuality, and Collaboration. We are committed to career development for our employees and offer opportunities for growth, learning and building community. With a “work from anywhere” culture, we celebrate diversity in a distributed environment with a presence in 30 countries as well as 20 offices in over 5 continents. Learn more about why it’s an exciting time to join Precisely!
Application and Interview Impersonation Notice:
Impersonating another individual when applying for employment, and/or participating in an interview process to assist another individual in obtaining employment, with Precisely Software Incorporated (“Precisely”) is unlawful. If Precisely identifies such fraudulent conduct, then as applicable and to the extent permitted by law, the application will be rejected, an offer (if made) will be rescinded, or the employment will be terminated, and legal action may be taken against the impersonators.
Overview:
Precisely is seeking a Marketing Campaigns Manager to join our Campaign Center of Excellence on the Americas Campaigns Team to manage end-to-end digital campaigns for data governance, quality, and master data management (MDM) solutions. This role will be responsible for supporting strategic marketing plans that focus on driving demand for marketing qualified lead and pipeline targets as well as focusing on optimization of campaigns and conversions.
What you will do:
- Design, build, measure and optimize lead generation and nurture programs that support our Demand Generation funnel targets
- Report on and analyze regional and global campaigns programs against targets and KPIs
- Execute integrated campaigns as well as Precisely-produced webinars, third-party programs, multi-step email campaigns, and more
- Develop quarterly campaigns plans across channels and tactics with the Product Marketing team
- Coordinate with the Field Marketing team with synergies on specific events and related messaging to support segment goals and initiatives
- Collaborate across the Marketing team to deliver campaign strategy and content, emails, messaging, and other assets that drive prospect engagement
What we are looking for:
- An experienced marketing and demand generation professional with 4+ years’ experience in campaigns marketing and demand generation
- A self-starter, able to take a project and run with it
- A strong, professional communicator, both written and verbally
- Able to work with multiple stakeholders to prioritize deliverables effectively
- Extremely organized and has solid project management experience
- Strong analytical skills
- Experience with the following technologies is a plus: Microsoft Office (Word, PowerPoint, Excel VLOOKUPs/Pivot Tables), Tableau/web analytics, customer relationship management (CRM) and marketing automation systems, as well as basic knowledge of HTML
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