Job description
Join the Sleep Fitness Movement
At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company’s Most Innovative Companies in 2019, 2022, and 2023, and twice named to TIME’s “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger.
Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive - it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up.
High Standards. No Apologies.
We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. Our team is deeply committed, often putting in the extra effort –not because we’re told to, but because we’re invested. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier –this isn’t it.
The Role
As our Freelance Marketing Copywriter, you’ll create clear, persuasive, and on-brand copy for Eight Sleep’s key marketing channels - including email, paid ads, and web. You’ll work closely with our Lifecycle, Growth, and Brand teams to develop messaging that engages customers at every stage of their journey and drives measurable business results. This is a remote, contract role reporting to the Director of Lifecycle Marketing.
How You’ll Contribute
We are a mission-driven company, so passion for our work is key. This role spans three main areas:
Write: Craft compelling copy across email, paid media, and web that connects with our audience and inspires action
Collaborate: Partner with design, lifecycle, growth, and product teams to bring creative concepts to life in a way that aligns with our brand voice and strategy
Optimize: Use feedback and performance data to refine messaging and improve conversion across channels
What You’ll Do
Write high-impact copy for email campaigns, lifecycle flows, newsletters, product launches, and promotional campaigns
Develop clear, concise messaging for paid ads (social, search, display) that drives clicks and conversions
Craft engaging and benefit-driven copy for web pages (landing pages, product pages, homepage, etc.)
Translate product features and customer insights into simple, compelling narratives
Maintain consistency in brand voice across all channels while experimenting with fresh ideas
Partner with designers and marketers to ensure cohesive creative execution
Analyze performance data and feedback to iterate and improve messaging over time
What You Need to Succeed
3+ years of professional experience writing marketing copy for consumer brands, spanning email, paid media, and web
Strong portfolio showcasing copy that engages, informs, and converts across channels
Excellent writing, editing, and proofreading skills with a strong eye for detail
Ability to distill complex ideas into simple, benefit-oriented language
Understanding of direct response principles, digital best practices, and customer journeys
Highly organized, self-motivated, and comfortable working in a fast-paced environment
Strong collaboration and communication skills
Bonus Points For:
Experience with luxury, performance or consumer hardware brands
Knowledge of SEO and web writing best practices
Exposure to A/B testing and performance-based creative workflows
