Job description
Position: Marketing Development Representative (MDR)
Working Hours: US Business Hours
Hiring Company: We are a 10 year old remote staffing business with a fully remote team of 100+ employees. We started as a customer service agency, but have leveraged our client experience and technical acumen to become the industry’s first AI empowered (human) virtual assistant service.
About the Role:
As a Marketing Development Representative, you will convert marketing leads to qualified sales opportunities (i.e. scheduled calls) for the sales team through effective phone, email, sms, and other creative tactics. You will design, execute, and fully own the multichannel follow-up strategy to achieve this.
Responsibilities:
- Connect & Follow Up – Execute scheduled, personalized multichannel touches for all Leads until a Sales Call is scheduled - or the lead is disqualified / cadence complete.
- Strategy Design / Improvements – Build, A/B-test, and refine strategy to increase Bookings and Reach Rate.
- Multi-Channel Communication – Use phone, email, SMS, and other channels to maximize Reach Rate.
- Handoff to Sales - Transition scheduled calls, including context share and successful showup of the prospect to the scheduled call.
- CRM Hygiene – Log every touch promptly; maintain accurate lead statuses, notes, and next-step dates.
- Reporting – Report on activity & results, progress toward daily/weekly/quarterly targets, and improvement plans.
- Marketing Insights – Supply lead-quality insights, objection trends, and campaign-level performance data.
- Process Improvement – Identify blockers, propose enhancements to copy, timing, or tooling, and test new ideas to raise bookings.
Competencies
Mission-Based:
- \* Experience (1 year+) owning & achieving lead follow-up/conversion in SDR / MDR role for B2B product or service.
- \* High performer experience in a multichannel hunter sales organization, including phone/SMS/email, etc.
- \* Implementation Experience designing and implementing follow-up strategies in CRM, email marketing tools, etc.
Role-Based:
- Metrics Driven / Manages Success - Ability to set/keep a pace and adapt based on trending results.
- Persistent & Personable – Balances tenacity with a helpful, consultative tone across channels.
- Process-Improvement Mindset – Tests, measures, and iterates without waiting for direction.
- Compelling Written Voice – Crafts concise, relevant, campaign-aligned copy.
- Attention to Detail – Flawless CRM updates, timing adherence, and handoff notes.
