Job description
About Us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.
Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
About the Role
Outreach & Strategy
- Research and brainstorm on new potential influencer names that fits to Love, Bonito Indonesia’s brand image, collection styles and campaign objective
- Do KOL outreach, negotiate rate (based on historical guide) and posting date based on SOW (statement of work)
- In doing communication and KOL outreach, intern should maintain good relationship with existing and new KOL by displaying prompt and accommodative communication
Administrative
- Input and monitor KOL seeding request to Operations team to be completed in timely manner before KOL posting date
- Generate and share customised UTM/ track links to KOL
- Share content brief to KOL
- Update KOL names (posting date & rate) and clothing selections on tracker
- Daily monitoring of KOL posting & report KOL posting performance to manager (timeline of posting, check on content quality, check UTM links)
Community & Partnership
Assist & stand by for offline events and photoshoot
Request and be the PIC responsible for clothing lending for influencers/ muses/ internal team
Assist to contact external vendors (for PR/ social-related vendors)
Give fresh and innovative ideas based on current trends to support offline event planning & ideation
Including event activity, venue, F&B vendors and others
Be updated with local market trend and do suggest brand or community partners that relevant to make stronger brand positioning in the market
Available for 4-6 months internship program
Open for final year students and fresh graduates!
Previous internship in fashion/ beauty/ digital media/ lifestyle brands related companies are preferred
Passion for all things Public Relations, KOL management, Event management or marketing functions related
Passion for fashion
Following and updating yourself to the current social media and influencer trends globally and in Indonesia
An agile, multitasker, open-to-learn mindset
Open and communicative personality
Reachable during working hours
1. Flexible Work Arrangement
- Hybrid work set-up with once/twice office visits weekly
- Remote work according to HQ operating hours
2. Learning and Career Development
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
4. #TeamLB perks
- Generous staff discount off LB products
- Corporate partnerships with a variety of companies
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
