Job description
What we do:
Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware.
Who we are:
Halcyon was formed in 2021 by a team of cyber industry veterans after battling the scourge of ransomware (and advanced threats) for years at some of the largest global security vendors. Comprised of leaders from Cylance (now Blackberry), Accuvant (now Optiv), Fireye and ISS X-Force (now IBM), Halcyon is focused on building products and solutions for mid-market and enterprise customers.
As a remote-native, completely distributed global team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we’ll work a plan to meet your needs.
The Role:
The Director, International Marketing, is responsible for developing and executing the global marketing strategy to support international pipeline growth, brand visibility, and market penetration in Europe. This highly visible, strategic, and cross-functional role will align global campaigns with local market insights and ensure consistent brand messaging across markets. The right candidate will thrive on building programs and strategies from the ground up in new regions.
Key Responsibilities:
Strategy & Leadership
- Tailor and execute demand generation strategies for the European market across inbound, outbound, ABM, digital, field, and partner channels across all market segments.
- Partner with sales leadership in region to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources.
Brand & Campaign Management
- Maintain brand consistency while adapting messaging for local markets.
- Oversee execution of integrated marketing campaigns across digital, events, PR, and traditional channels.
Cross-functional Collaboration
- Partner with corporate marketing, product marketing, BDRs, and sales to align programs and messaging
- Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly
Analytics & Optimization
- Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops.
- Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency.
- Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent.
- Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity for your region
- Manage and optimize regional budgets for maximum ROI.
Key Success Metrics:
- Marketing sourced and influenced ARR
- Qualified pipeline generated (quality and quantity of SQLs/Opportunities)
- Marketing ROI
Skills:
- Experience in B2B enterprise software (cybersecurity is a plus).
- Experience executing high performing demand, field, digital and partner marketing programs.
- Startup or high-growth company background.
- Comfortable building programs and strategies from the ground up in a fast-paced environment.
Qualifications:
- 10+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company for an international market.
- Proven track record of owning pipeline targets and delivering measurable results.
- Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products).
- Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase).
- Strong analytical mindset and ability to connect marketing performance to revenue outcomes.
- Excellent communication, collaboration, and leadership skills.
In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company.
We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.
