Job description
PR & CRM
- Work hand in hand with Assistant Marketing Manager on the seeding strategy to influencers and medias to increase Guerlain’s awareness
- Share all PR related materials with PR agency in a timely manner and ensure that the information are well disseminated
- To vet through an adapted press release from PR agency to ensure brand image is consistent with HQ guidelines
- Assist Trade Marketing Executive in the organisation of PR Event to celebrate new product launches
- Assist Trade Marketing Executive in the organisation of Masterclass to develop customer loyalty and brand love
RETAIL
- Ensure new product launches information are well disseminated to the retail team
- Prepare deck including all information related to new launch/ competitors report by weekly o Inventory/ stock receive / fulfillment tracker and updates
- Provide performance analysis including quantitative and qualitative comments (campaign/new launch etc.)
- Visit the market regularly to ensure new product launches are well implemented and share pictures with the team.
- Take pictures of Guerlain counter as well as competitor activities and update on the share drive o Support Retail Manager in ad-hoc sales duties such as business presentation, sales analysis etc.
E-RETAIL - SEPHORA
- Responsible for new Product Listings and ensuring all information are submitted in due time.
- Brand Banners: responsible for updating banners according to product launches.
- Online Stocks Level Monitor: review on a weekly basis and alert
VISUAL MERCHANDISING
- Post-installation: Visit counter to ensure all changes are reflected accurately and take photos and ensure pristine merchandising execution
- Support Trade Marketing Executive to update merchandising POSM / planograms and review tester display in the stores according to merchandising team’s directions.
REGIONAL REPORTING
Responsible to compile the top news in terms of brand activations (KOL/PR/CRM/Trade/Promotions) on social media/in-store in a neat and insightful manner and ensure submission on time
Min 5 months internship program
Team player with effective interpersonal and communication skills
Exceptional problem-solving ability. Logical reasoning, creative thinking, comfort with numbers, and the ability to untangle complex issues.
Strong passion, ability to adapt and cope in a fast pace, challenging work hours and environment •
Fluent verbal and written English
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