Job description
Marketing Manager – Bidder Acquisition & Conversion
About StorageAuctions.com:
StorageAuctions.com is a leading online marketplace connecting buyers and sellers of storage units. We provide a dynamic platform for auctions, offering a wide range of items and opportunities. We’re seeking a passionate and data-driven Marketing Manager to accelerate our bidder acquisition and conversion efforts, driving growth and maximizing auction success.
Role Overview
As the Marketing Manager, Bidder Acquisition & Conversion, you will be instrumental in optimizing our bidder lifecycle, from initial engagement to repeat winning bidder, with a strong emphasis on retargeting and nurturing strategies to maximize bidder lifetime value (LTV).“. You will leverage retargeting, nurturing, and SEO strategies to maximize bidder conversion metrics, including sign-ups, conversion to winning bidders, and average sales price. Your expertise in consumer marketplace dynamics, particularly in repeat consumer retargeting, will be critical to our success.
Responsibilities
Retargeting & Nurturing
- Develop and execute comprehensive retargeting campaigns across various channels (e.g., display, social, text, and email) to re-engage potential bidders and drive conversions.
- Design and implement effective email nurturing sequences to guide bidders through the auction process and foster repeat participation.
- Analyze retargeting and nurturing performance, providing actionable insights to optimize campaign effectiveness.
- Utilize CRM data to segment users and create personalized marketing campaigns.
- Partner with Product Marketing on bidder persona development, positioning and messaging strategy.
SEO & Content Marketing
- Develop and implement a robust SEO strategy to enhance organic visibility and drive relevant traffic to StorageAuctions.com.
- Conduct keyword research, competitive analysis, and technical SEO audits to identify opportunities for improvement.
- Create and optimize engaging, SEO-friendly content for the website, blog, and other platforms.
- Monitor and report on SEO performance, tracking key metrics and identifying areas for optimization.
Bidder Conversion Optimization
- Analyze bidder behavior and identify key conversion bottlenecks across the auction lifecycle.
- Implement A/B testing and other optimization techniques to improve bidder sign-up rates, conversion to winning bidders, and average sales price.
- Collaborate with the product and operations teams to enhance the bidder experience and streamline the auction process.
- Develop and monitor dashboards to track key performance indicators.
Paid Media Management (Agency Oversight)
- Manage relationships with external agencies responsible for paid media campaigns.
- Provide strategic direction and ensure alignment with overall marketing objectives.
- Monitor campaign performance and optimize spend to maximize ROI.
- Manage paid media budget.
Qualifications
- 5+ years of experience in marketing, with a focus on consumer marketplace environments.
Bachelor’s degree in Marketing, Business, or related professional experience.
- B2C Marketing experience in an e-commerce and marketplace environment.
- Proven track record of driving bidder acquisition and conversion metrics.
- Strong expertise in retargeting, nurturing, and SEO strategies.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Google Search Console, Meta).
- Experience managing paid media campaigns and working with external agencies.
- Excellent analytical and problem-solving skills, with a data-driven approach.
- Strong communication and collaboration skills.
- Experience with consumer marketplace platforms is highly desired.
- Ability to manage multiple projects and priorities in a fast-paced environment.
All applicants must be currently authorized to work in the United States on a full-time basis.
Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KS, LA, MD, MA, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY.
About Us:
At Storable, we’re redefining property management for specialty real estate. Tailored for the self-storage, marine, and RV & camping industries, we seamlessly integrate management software with marketplace listings, websites, CRM, insurance, payments and more. Dedicated to empowering owners and operators, Storable helps you win more every day. Explore our platform solutions at www.storable.com.
At the heart of Storable is our “Win More” culture, which reflects our commitment to delivering exceptional value to our customers and fostering the personal and professional growth of our employees. We strive to empower our team and our customers to achieve and win more than ever before.
Benefits and Perks:
- Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
- 401(k) match after 60 days, 100% vested after 1 year.
- Employer contribution to your HSA, plus an HRA to help offset your deductible.
- Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.
- Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things.
- 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.
- 8 hours of Rest, Relax, Recharge time to care for your mental health.
- Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
- Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.
- ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
- Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.
- $50 monthly home data stipend, plus a home office sign-on bonus of $250.
- Fertility care support options to help in your journey towards parenthood.
- Access to financial experts to help you make informed decisions and achieve your financial goals.
- Direct Student Loan Payment Program, some qualifications and eligibility rules apply.
Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.
Important Notice: To protect yourself from fraudulent activities, please consider the following:
- Official Communication: All genuine communication from Storable will come from official email addresses, ending in “@storable.com.” Be cautious of any communication that doesn’t match this criteria.
- No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it’s a red flag.
- Verification: If you’re uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please contact our HR department directly at [email protected] for verification.
Your security and trust are paramount to us. If you suspect you’ve been contacted by someone falsely claiming to be from Storable or using our company’s name for any dubious purpose, please immediately report the incident to [email protected]
Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Win More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.The range listed below is reflective of the base salary market potential for the role over time. The compensation we will offer for this role is within this range and is based on our internal budget along with your skills and experience level. Please talk to your recruiter about the variable pay plan and earning potential for this role.
Potential Pay Range
$94,000—$116,000 USD
