Job description
Paid Search Manager, Charlotte, NC
*This is a remote role, that does require you to work closely and collaboratively with a team.*
About Townsquare Ignite:
Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.
Our Competitive Advantage:
- First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
- Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
- Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
- Massive Reach: We have access to over 250 billion impressions per day.
- Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
- Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
- Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.
The Paid Search Manager Opportunity:
As a Paid Search Manager, you will assist in planning, implementing, and maintaining search marketing campaigns. This position is essential to the day-to-day running of accounts and requires an individual that works well in a team-based, fast-paced, detail-oriented environment. While advanced strategic thinking is not expected, the successful PSM is resourceful and demonstrates the initiative to participate in advanced projects.
Responsibilities:
- Plan, execute, and optimize SEM campaigns to drive engagement and conversion
- Keyword analysis – build keyword lists, analyze search volume and make recommendations
- In-platform setup of paid search campaigns
- Text creative copywriting for paid search
- Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
- Maintain and track ROI and ad spend across all accounts monthly
- Keep up to date with best practices, bid management systems, keyword development tools, and industry research
- Pull and analyze daily campaign reports
- Generate monthly reporting and performance insights that lead to gains against client business objectives
- Troubleshooting any technical and performance issues
- Timely delivery of all tasks
- Also responsible for other duties as assigned, such as supporting on special projects and assisting Associate Paid Search Manager in development of search strategies
- Responsible for account record keeping including IOs, Asana tickets, and email correspondence
Qualifications:
- Preferred: Experience managing home services Search and LSA accounts
- Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
- 1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals
- Must be proficient, intermediate level, with Excel, PowerPoint, Word
- Self-motivated with the ability to work in both a team environment and independently
- Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively
- Aptitude for learning new skills and procedures
- Above-average problem-solving skills and troubleshooting
- Strong organizational skills and detail-oriented
- Strong math and analytical skills
- Possess a strong understanding of digital advertising and the digital media landscape
Benefits:
- Competitive base plus bonus plan
- 3 Weeks PTO
- 9 Paid Holidays (Two personal/floating Holidays)
- Health, Dental, Vision
- 401(K)
- Company provided laptop
- Continuous training opportunities
- Fully remote opportunity
- Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!
Why Townsquare Ignite?
Townsquare Ignite is a division of Townsquare Media—the third-largest broadcasting company in the country. We help business owners reach their ideal customers with a combination of programmatic advertising, search engine marketing, and more.
Why You’ll Love Working at Townsquare Ignite
We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!
TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.
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