Job description
SEON is the leading fraud prevention system of record, catching fraud before it happens at any point across the customer journey. Trusted by over 5,000 global companies, we combine your company’s data with our proprietary real-time signals to deliver actionable fraud insights tailored to your business outcomes. We deliver the fastest time to value in the market through a single API call, enabling quick and seamless onboarding and integration. By analyzing billions of transactions, we’ve prevented $200 billion in fraudulent activities, showcasing why the world’s most innovative companies choose SEON.
The GTM Enablement Lead will oversee the training and enablement of key business stakeholders, and serve as a subject matter expert on all things process and execution. The GTM Enablement Lead will assist in developing comprehensive curriculums, training modules, and enablement programs for sales and account management teams. This role reports to the Director of GTM Strategy & Enablement.
This is a remote role in Singapore
What You’ll Do
As the APAC Partner Sales Manager, you will be responsible for executing SEON’s global partner strategy within the APAC region. You will help to build, enable, activate and manage an ecosystem of GTM partners to include Amazon Web Services (AWS), Independent Software Vendors (ISVs), Platform Providers, System Integrators, Service Providers, Digital Agencies and more.
You’ll act as an overlay resource to the SEON Sales & Marketing teams in the APAC region, and in collaboration with your peers, you will build, launch and run co-sell and co-marketing campaigns that directly generate partner sourced pipeline and contribute to revenue growth, by selling through, with and to SEON’s partners.
GTM Strategy & Alliance Governance:
- Co-develop SEON’s APAC partner business strategy, with the VP of Global Partnerships and the General Manager APAC.
- Develop and execute quarterly regional partner sales plans, to drive towards defined goals and objectives for the SEON partner business, specific to your region.
- Provide regular reporting against defined KPIs and participate in internal governance calls, to provide an accurate view of the performance of the APAC partner business.
Partner Development
- Identify, recruit, onboard, enable, activate and manage GTM partnerships headquartered in the APAC region, with support from the Partner Program Manager.
- Develop and lead training & enablement initiatives for regional partners and for SEON’s APAC teams.
- Help SEON’s APAC sales teams to identify and engage with partners capable of providing positive sales cycle influence and/or transacting sales opportunities sourced by SEON marketing and BDR teams.
- Take on day to day management of regional focus partnerships. Build simple shared success plans and execute to create win/win outcomes.
- Help to identify SEON Product, Engineering and Success Services investments required to activate strategic partnerships in region e.g. Digital Commerce platform integration.
- Support global and regional business development efforts, led by the VP Global Partnerships and other leaders within the Product and Revenue organizations.
Partner Sales & Marketing
- Build, launch and run co-sell and co-marketing campaigns with regional partners to generate incremental partner sourced leads, sales opportunities and bookings.
- Provide local support to execute in region co-sell and co-marketing campaigns with global partners headquartered outside of your region e.g. AWS.
- Provide co-sell support to all APAC Account Executives throughout the sales cycle, for all partner opportunities, to ensure an excellent co-sell experience for both parties and to create consistent, repeatable success.
- Enable ICP focused, data-driven account targeting and mapping with partners. Build and maintain an accurate tracker of all mapped accounts across all partners in APAC.
- Support APAC marketing events and trade shows: pre, during and post events, to lead SEON’s regional partner recruitment and partner success efforts.
- Enable ICP focused, data-driven account targeting and mapping with partners. Build and maintain an accurate tracker of all mapped accounts across all partners in APAC.
- Ensure SEON participation in key partner-led marketing events and campaigns within the region, and vice versa.
Leadership:
- Lead cross-functional teams across Sales, Marketing, Solution Engineering, Success Services and more to collaborate with APAC partners on co-sell, co-marketing and co-build initiatives.
- Act as project manager and owner of all APAC partner related projects, internally and externally.
- Be the chief evangelist of the APAC partner business internally at SEON to build and maintain a good reputation for your region and the partners within it.
What You Bring
Experience:
- At least 5+ years of experience in channel/partner sales, partner development, business development and/or alliances in APAC.
- 2+ years of experience working directly with AWS and AWS Marketplace in a GTM focused role preferred.
- Proven ability to create and execute GTM strategies with partners that drive measurable revenue outcomes.
Leadership Skills:
- Demonstrated success in leading multi-party cross-functional teams as an overlay, driving alignment, and delivering successful GTM programs.
- Strong ability to enable, mentor and develop partners and team members, cross-functional, fostering a high-performance culture.
Analytical Mindset:
- Expertise in data-driven campaign and program management, governance, reporting and forecasting.
Collaboration Skills:
- Exceptional communication and interpersonal skills to collaborate effectively across internal functions like Sales, Marketing, and Product and with 3rd parties we wish to partner with.
Knowledge & Tools:
- Proficiency in partner portals & enablement platforms, CRM systems (HubSpot preferred), and analytics tools.
- AWS Customer Engagement Platform (ACE) & AWS Marketplace Management Portal, experience preferred.
- Mandarin Chinese speakers preferred.
- Ability to travel when required (up to 30%).
