Job description
At Havenly Brands, we believe that everyone deserves a beautiful home they love. Founded and headquartered in Denver since 2014, we’ve grown into the #1 interior design service in the country.
We believe home is a place for personal expression – a place that can inspire, comfort, delight, and work hard for you. We believe that a home should be livable, not precious; distinctive, not bland; beautiful, but attainable. That’s why we’re bringing together best-in-class home brands alongside innovative designer services to offer unprecedented access to personal, inspiring design. We’re building this generation’s premier destination for all things home.
Alongside our award winning design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Inside, St. Frank, and The Citizenry. Our family of brands is growing and we’re looking for amazing people to join us on this journey!
We are seeking a Performance Marketing Analyst to join our Growth Marketing team to help drive long term growth for the business by providing actionable analysis and empowering stakeholders across the business to make data-driven decisions. This person will be part of the Growth team responsible for driving customer acquisition and retention and ultimately revenue for all Havenly Brands through all forms of paid advertising including digital, print, email and influencer marketing.
Who You Are
We are looking for a team member who is not afraid to roll-up-their-sleeves and is focused on delivering measurable results. You should have direct, hands-on experience in marketing analytics, forecast modeling and marketing attribution platforms. You are dependable, detail oriented, self-motivated, and highly organized. Like our team, you should be customer and brand-focused and naturally curious about new ways to help grow our business and make our marketing investments efficient and highly profitable. You thrive in an in person work environment but are also comfortable collaborating across multiple teams located in multiple geographies. We are looking for someone who is curious and motivated by business problems and has the skills to analyze and manipulate data across multiple brands and multiple data platforms. You help drive short and long term growth for the business by providing actionable analysis and empowering Growth Marketing stakeholders to make data-driven decisions.
What you’ll do:
- Partner with the Senior Director, Growth on all aspects of marketing analytics, incrementality testing on performance marketing channels, multi touch attribution and mix media modeling (MMM). Then leveraging these measurement tools and capabilities to help develop recommendations as it relates to optimizing the budget across performance marketing channels.
- Developing rigor and processes around marketing measurement and analytics for a multi-brand home furniture, decor and interior design business.
- Own building monthly forecasts leveraging pre-built models by analyzing historical data and inputting assumptions on key marketing metrics to ascertain ability to hit pre-set financial targets; share output with Director for input and evaluation
- Co-own the relationship with our 3rd party Marketing measurement vendors and drive testing roadmap; partner with internal Growth stakeholders and vendors to understand data and inform investment decisions
- Partner with Growth stakeholders on ongoing and consistent analytics across all marketing channels (digital, print); ensuring processes are in place for continuous evaluation of tactics by optimization and channel to best optimize for the KPI
- Develop more robust reporting and analytics around CAC, CPO and LTV for each brand and report out on results regularly; continually update break-even points and LTV/CAC ratio targets based on the latest business trends for each brand
- Partner with Analytics team to further develop Customer Metrics dashboards (acquisition, retention, reactivation, LTV, CAC, etc.) to best serve the needs of the Growth team
- Partner with Finance and Strategy on annual and monthly forecast targets and update Growth teams’ monthly financials to prep for regular marketing presentations to leadership
- Build out promotional calendar across all brands and aid in analytics to support discount amount and timing of promotions
- Perform ad hoc analyses as needed for regular leadership presentations and board meeting deliverables
- Develop, and keep current, various marketing analytics documents and dashboards (Google sheets, excel, Looker, etc.)
- Continuously develop and innovate around both standard, ad-hoc reporting and analytics
When you join us you’ll bring:
- Passion, curiosity, and care to empower an organization with data to make informed decisions.
- 3+ years of demonstrated financial acumen and analytical experience delivering results-driven strategic recommendations, business modeling, and creating meaningful analysis to drive key business decisions
- Experience in Marketing/Advertising analytics; measuring the ROI of marketing spend and advising on investment decisions and allocations
- Experience in either a growth stage company or a top advertising agency, in a marketing analytics role
- Experience presenting analysis to stakeholders, clearly communicating findings, and defending methods and assumptions used
- You are able to ruthlessly prioritize based on what will drive the most impact for the company
- You are a lifelong learner, you are always learning new things and love to teach others
- You thrive in a fast paced environment
- Bachelor’s degree in a data intensive field such as Economics, Mathematics, Business, Finance, or Psychology is preferred
- Understanding of various marketing measurement methodologies including adtech platform reporting, last touch attribution and Marketing Mix Modeling
- Experience in marketing or financial services with knowledge of brands, product and customer data
- Excellent communication and presentation skills, highly organized, exceptional attention to detail, strong and proven project management capabilities and stakeholder relationship development, and able to manage competing priorities
- Comfort managing through ambiguity and working with limited data. Prior experience in a new business or startup highly desired
- Retail experience preferred; in absence of that, you have the ability to successfully apply knowledge from your industry to the home retail space
- Solid MS Excel user with experience building financial/marketing models and dashboards; proficiency with BI and data visualization software preferred
Additional Details:
- This is a full-time exempt position located in: Denver, CO, New York, NY or Dallas, TX. Remote candidates considered.
- Targeted compensation range for this role: $80-95K/year, dependent upon experience.
- Our total rewards package includes competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401K, paid Parental leave, and Fertility benefits. In addition, we offer free design services, furniture discounts, and merchandise credits.
- Havenly is an Equal Opportunity Employer. Havenly’s employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
- Applicants must be currently authorized to work in the United States on a full-time basis.
As a company, our goal is to make everyone feel good at home and that starts right here, at Havenly HQ. We celebrate our differences and encourage everyone to bring their true selves to work each and every day. Throughout the journey of each of our team members, as a company, we take pride in and commit to ensuring that everyone feels valued, heard, welcome and has equal opportunity to thrive. With the above stated, Havenly is committed to cultivating a diverse and inclusive team. We are open to candidates of all backgrounds and encourage you to apply if interested.
