Summary
The job description is for a Senior Performance Marketing Analyst at Nebo, a human-centered agency. The role involves leading analysis, reporting, and processes related to marketing insights, focusing on improving Paid Media campaigns and channels through ongoing optimization and technology enhancements.
Requirements
- 5+ years of experience in paid media and marketing analytics
- Experience with paid media technology, ad serving platforms, and marketing data systems
- Expertise in reporting on media spend, efficiency, and optimization
- Able to translate business objectives into measurable goals and KPIs
- Able to translate technical data into a framework and language that marketing clients can understand
- Strong communication, collaboration, and problem-solving abilities
- Extensive experience with data visualization tools like Tableau
- Expert knowledge of web analytics and user behavior analysis (Adobe Analytics, Google Analytics, etc.)
- Experience with statistical methods such as regression and hypothesis testing
- Experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner
- Basic understanding of programming languages such as JavaScript and SQL
- Experience with experimental design and writing testing briefs
- Comfortable leading reports calls with no assistance and presenting report findings directly to clients
Responsibilities
- Lead exploratory projects to understand new sources of data and new tools
- Develop new methods for analysis based on shifting media and technology landscapes
- Build and own analytical tools and solutions addressing our client’s business needs and enable better decisions by leadership
- Lead complex analytics requirements conversations, communicate with stakeholders to plan analysis approach and guide key decisions
- Join paid and web data to create full-funnel customer analytics across channels
- Unify data and tell data stories using large datasets in easily digestible ways
- Translate complex business questions into sound data analysis for marketing and non-marketing stakeholders
- Provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance
- Develop analysis methodology, mine, and analyze data and provide recommendations and insight around specific marketing questions
- Create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, Google Data Studio, and other data/visualization tools; monitor for changes in trends, share insights and make recommendations
- Leverage data from Adobe Analytics, Google Analytics, Salesforce, Rockerbox, Sisense, Hubspot and various other tools and platforms
- Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account
- Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
- Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team to encourage a culture of continuous testing
- Provide performance projections and budget recommendations for Paid Media efforts across various levels of data, including, but not limited to, account, market, campaign, channel, and product line
- Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing
Benefits
- Hybrid in-office/remote work or fully remote work options designed to fit your needs
- Unlimited PTO
- Free attendance to local marketing events
