Summary
El Toro Interactive is seeking an experienced Paid Search Manager to join their team. This remote position involves managing paid search campaigns for multiple clients, with a focus on driving success through Paid Search and Remarketing Channels. The ideal candidate should have 1-3 years’ experience as a PPC Account Manager, knowledge of conversion optimization and pixel implementation, and proficiency in MS Office (particularly Excel). El Toro offers competitive benefits including comprehensive health care, work-life balance initiatives, and remote work.
Requirements
- Extremely motivated, super organized, ambitious team player who has serious attention to detail, is analytical minded and able to problem solve in a fast paced environment
- Passionate about digital marketing and up to date on the latest trends and best practices
- Able to handle several clients and projects at one time
- Well versed with grammar/proofreading & familiar with reading analytic reports
- Knowledge of conversion optimization and pixel implementation
- Knowledge of PPC, Display ads, SEO, E-commerce and Email Marketing
- Familiar with A/B testing strategies
Responsibilities
- Oversee day to day operations for search, display and shopping campaigns
- Launch campaigns from scratch - including proper keyword and audience selection
- Actively managing bids and budgets to ensure the best CPA/ROAS
- Creating reports within Excel (Pivot Table and VLOOKUP experience is a must)
- Navigating Google Analytics to extract actionable insights
- Staying informed about industry changes and trends
- Serving as a liaison between El Toro and 3rd party vendors
- Analyzing data to improve performance and identify issues
Preferred Qualifications
- Experience in data analysis and reporting is preferred
- Familiarity with multiple platforms (Google Ads, Microsoft Ads, MNTN CTV) is preferred
- Working knowledge of analytics tools (Google Analytics)
Benefits
- Comprehensive health care
- 401k
- Short/long-term disability, life, dental, and vision insurance
- Transit and parking benefits
- Work-life balance initiatives such as taking your birthday off and Flex Fridays
- Informal and relaxed dress code
- Virtual happy hours and game nights
