SMB Team

Founded in 2018, we provide business consulting and services primarily to law firms in North America. We help lawyers increase their revenue, profits, and personal free time using our Law Firm Growth Acceleration Model. The model has four parts: Lead Generation, Flawless Sales & Intake System, Self-Managing Team, and A Profit Plan.

We offer digital marketing solutions, including SEO, Google Ads, Facebook Ads, video marketing, and local service ads. We also design websites and landing pages. For sales and intake, we provide a Sales & Intake University to improve lead conversion rates, and our virtual assistant company, Attorney Assistant, handles inbound and outbound lead follow-up. We also coach law firm owners on building self-managing teams and provide Fractional CFOs for financial planning, profit, and cash flow management. Elite 360, our main service, combines all four growth pillars. We also offer specialized programs like the 7-8 Figure Attorney Mastermind for high-revenue firms and a Law Firm Transformation Course Bundle. We plan to expand into non-legal markets under the name GoSMB and are developing AI agent capabilities.

As of January 2024, we work with over 600 law firms. Clients have an average annual revenue growth of 81%, and over 110 law firms have doubled their revenue within a year. We have managed and advised on over $102 million in online lawyer marketing spend and have a proven track record in over 14 practice areas. We scaled our own business from $0 to $30M in annual recurring revenue in six years, now with over 100 full-time W2 employees and a $70M valuation.

Our mission is to make a positive impact on the legal industry, and we plan to expand into other sectors. We aim to empower 10,000 law firm owners to double their revenue, profits, and freedom within 12 months. Our broader vision is to become a top contributor to Small and Mid-sized Business (SMB) growth globally.

We operate based on seven core values:

1. Be the Bar: Setting the example.
2. 3-Way-Winners: Ensuring wins for clients, team, and company.
3. Extreme Ownership: Taking personal responsibility for outcomes.
4. Adversity is an Opportunity: Viewing obstacles as opportunities.
5. Give More Than You Capture: Striving to provide substantial value to clients.
6. Growth is a Minimum Requirement: Believing in continuous growth.
7. Radical Transparency: Practicing open and honest communication.

We have over 100 full-time W2 employees as of January 2024, fitting into the 51-200 employee size. Our work environment is high-growth, high-energy, and high-impact. We prioritize meaningful work and a team that supports personal and professional development. We promote a transparent, education-first approach with our clients. We offer remote-hybrid positions and flexible work options, allowing employees to work from home or in the office.

We offer several benefits and perks for our employees, including:

• 75% employer-paid medical, dental, and vision insurance for employees and their families.
• Flexible vacation time or unlimited PTO.
• An education and learning budget for courses, events, and books.
• Company activities, outings, and retreats.
• 401(k) with a 3% match.
• Performance bonuses and incentives based on performance.
• Work-from-home or in-office flexibility.