Principal, Sales Enablement & GTM

at Red Cell Partners
  • $220k-$270k
  • Remote - United States

Remote

Sales

Principal

Job description

About Us

Red Cell Partners is an incubation firm building and investing in rapidly scalable technology-led companies that are bringing revolutionary advancements to market in three distinct practice areas: healthcare, cyber, and national security. United by a shared sense of duty and deep belief in the power of innovation, Red Cell is developing powerful tools and solutions to address our Nation’s most pressing problems.

Principal, Sales Enablement & GTM

Full-Time, W2 position in McLean, VA (preferred) or remote in continental U.S.

About Red Cell Partners

Red Cell Partners is an incubation firm building rapidly-scalable technology-led companies that are bringing revolutionary advancements to market in healthcare, cyber security, and national security. United by a shared sense of duty and deep belief in the power of innovation, Red Cell is developing powerful tools and solutions to address our Nation’s most pressing problems in national security, cyber security, and health care.

About the Principal, Sales Enablement & GTM:

As the Principal, Sales Enablement & GTM, you will collaborate closely with Red Cell Partners leadership to identify and pursue enterprise sales opportunities, while working directly with our incubation leads to develop and scale sales processes and strategies. Red Cell moves fast—we’re looking for professionals who are not only adaptable and flexible, but also capable of delivering strategic insight and hands-on execution, often within the same conversation. Reports to into Head of Growth for Red Cell Partners.

Responsibilities:

  • Sales Team Development & Enablement

    • Advise and support portfolio companies in recruiting, training, and scaling high-performing enterprise security and networking software sales teams, including Account Executives and Sales Engineers.
    • Provide hands-on coaching in territory planning, account strategy, sales execution, and sales process adherence (e.g., MEDDICC, Challenger, Strategic Selling).
  • Strategic Growth Execution

    • Partner with start-up leadership to architect go-to-market strategies that consistently exceed sales targets and drive sustainable revenue growth.
    • Guide clients through building repeatable “land and expand” motions in Global 2000 and enterprise accounts.
    • Assist in pricing strategy, packaging, and large-deal structuring to win complex, high-value opportunities.
  • Executive & Cross-Functional Alignment

    • Enable client teams to deepen relationships with C-level stakeholders across enterprise accounts.
    • Foster cross-functional alignment between Sales, Product, Marketing, Finance, and Customer Success to ensure full-funnel effectiveness.
    • Act as a strategic advisor for planning and executing proof-of-concept evaluations and enterprise rollouts.
  • Channel & Partnership Strategy

    • Advise clients on developing and strengthening strategic channel partnerships at the executive level to accelerate growth.
    • Support creation and execution of joint GTM campaigns with partner ecosystems.
  • Forecasting & Pipeline Health

    • Establish forecasting disciplines and help clients build and manage robust 6–12 month pipelines to improve predictability.
    • Lead workshops and sales operating rhythm design to instill disciplined, metrics-driven management.
  • Market Expertise & Continuous Learning

    • Serve as a subject matter expert on enterprise software sales, SaaS and cloud economics, and the evolving security and networking landscape.
    • Provide market insights, competitor analysis, and ongoing coaching on best practices in enterprise sales execution.

Qualifications:

  • Proven track record advising and leading enterprise software sales teams to exceed objectives, with deep Global 2000 experience, as well as in start-ups. Experience recruiting and scaling sales organizations.
  • Expertise in B2B SaaS with start-ups, particularly in security, healthcare, or infrastructure.
  • 10+ years in senior leadership roles or strategic advisory, including second-line sales leadership experience.
  • Familiarity with key sales methodologies (e.g., MEDDICC, Command of the Message, Strategic Selling).
  • Excellent interpersonal, communication, and presentation skills.
  • High integrity, adaptability, and ability to thrive in dynamic, fast-growth environments.
  • Willingness to travel up to 50% of the year.
  • Ability to obtain a U.S. DoD Security Clearance.

Benefits:

  • 100% employer paid, comprehensive health care including medical, dental, and vision for you and your family.
  • Paid maternity and paternity for 14 weeks at employees’ normal pay.
  • Unlimited PTO, with management approval.
  • A results-based work environment.
  • Opportunities for professional development and continued learning.
  • Occasional travel to our offices in Washington D.C or alternative locations to collaborate with your team in person.
  • Optional 401K, FSA, and equity incentives available.

Salary Range: $220,000 – $270,000, This represents the typical salary range for this position based on experience, skills, and other factors.

We’re an Equal Opportunity Employer: You’ll receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

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