Job description
In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail ecommerce customers!
Job Title: Product Manager – Content Intelligence Team
Location: India
Department: Product Management
Experience Level: 5+ Years
About the Role Bluecore is seeking a technically proficient Product Manager with 5+ years of experience to lead our Content Intelligence efforts, powering real-time content personalization, modular campaign logic, and the operationalisation of machine learning across billions of shopper interactions. This role sits at the core of how our system transforms raw data and predictive insights into dynamic, scalable content experiences for marketers.. You’ll work closely with engineering teams focused on recipe rules services, catalog ingestion and serving, recommendation infrastructure, and ML operations, helping retailers deliver intelligent messages with precision and scale.
Why Bluecore Join a high-impact team shaping the future of digital commerce. At Bluecore, you will play a key role in developing products that redefine how leading brands connect with consumers. This is an opportunity to drive innovation, lead strategic initiatives, and make a tangible impact on the global shopping experience.
Key Responsibilities
- Own the full product lifecycle for backend systems powering content intelligence, including catalog ingestion, personalization logic, and modular rules-based and predictive content delivery..
- Prioritize initiatives based on customer value, engineering effort, and strategic alignment, balancing infrastructure needs with user-facing innovation
- Define and articulate a product vision informed by deep understanding of consumer shopping behavior, data usage patterns, and technical capabilities.
- Collaborate closely with Engineering, Data Science, Design, Marketing, and Customer Success to ensure successful product delivery and adoption.
- Act as a subject matter expert in content intelligence, including real-time personalization, rule orchestration, and model operationalization across marketing campaigns..
- Conduct competitive analysis and monitor industry trends to inform product innovation and differentiation.
- Use data-driven decision-making and continuous feedback loops to iterate on product improvements.
- Define and own product success metrics; use qualitative insights and quantitative data to evaluate impact and guide iteration.
- Take ownership of complex problems, drive stakeholder alignment, and lead projects with autonomy and clarity.
- Partner with engineers and technical leads to design scalable infrastructure for ingesting, enriching, and activating catalog and behavioral data.
- Monitor industry trends across dynamic content personalization, data pipeline optimizations, and ML operations to inform product vision and competitive differentiation.
- Partner cross-functionally with Product Marketing, Customer Success, and Sales to synthesize user feedback, advocate for customer needs, and ensure product capabilities align with business outcomes and upsell opportunities.
- Lead product discovery through customer interviews, internal feedback loops, and data insights to define clear problems, hypothesis, and product specs.
Qualifications
- Bachelor’s degree in Computer Science, Engineering, Business, or a related field, or equivalent practical experience.
- 5+ years of experience in Product Management, preferably within SaaS, e-commerce, or AI-driven personalization domains.
- Demonstrated ability to work with technical teams, understand system architecture, and translate technical concepts for non-technical audiences.
- Proven track record of delivering scalable, user-centric products with measurable business impact.
- Strong analytical, problem-solving, and strategic thinking skills.
- Excellent communication and collaboration skills with cross-functional teams.
- Ability to operate independently in a fast-paced and evolving environment.
- Bonus Points:
- Experience working at a B2B SaaS company
- Experience at a high-scale technology startup (we operate at the scale of billions of users)
- Experience in personalization, recommendations systems, or building dynamic content infrastructure in a marketing or commerce platform
- Familiarity with machine learning operations or experience partnering with engineers to deploy, monitor, and tune machine learning models in production
- Experience building internal systems or tools that enable marketers to manage, test, and scale personalization content
What We Value
- Intellectual curiosity and a bias toward action in solving complex problems.
- Ability to influence without authority and drive cross-functional alignment.
- A balanced product mindset that considers user needs, business goals, and technical constraints.
- End-to-end product ownership and accountability.
- Empathy for users and a passion for delivering meaningful customer experiences.
More About Us:
Bluecore is a multi-channel personalization platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform, and using easy-to-deploy predictive models, activates welcomed one-to-one experiences at the speed and scale of digital. Through Bluecore’s dynamic shopper and product matching, brands can personalize 100% of communications delivered to consumers through their shopping experiences, anywhere .
This comes to life in three core product lines:
Bluecore Communicate™ a modern email service provider (ESP) + SMS
Bluecore Site™ an onsite capture and personalization product
Bluecore Advertise™ a paid media product
Bluecore is credited with increasing lifetime value of shoppers and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Fortune, Crain’s, Forbes and BuiltIn as well as ranked on the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.
We are proud of the culture of flexibility, inclusivity and trust that we have built around our workforce. We are a remote first organization with the option to potentially work in our New York headquarters on occasion moving forward. We love the opportunity to come together – but employees will always have the option on where they work best.
At Bluecore we believe in encouraging an inclusive environment in which employees feel encouraged to share their unique perspectives, demonstrate their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to building a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
