Job description
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
Business Insider named us an “enterprise startup to bet your career on”
Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz ranked us the #1 best company for remote workers
Responsibilities
We’re looking for a results-driven, action-oriented Product Marketing Manager to help drive go-to-market strategy, messaging, and positioning for Workato’s Embedded Platform. In this high-impact role, you’ll be a key driver of growth—owning cross-functional GTM activities, helping to shape our narrative in the market, and enabling our teams to win.
You will define and execute marketing initiatives that establish Workato as a category leader in embedded integration, working closely with product, sales, customer success, and marketing teams to influence roadmap and revenue. You’ll bring a deep understanding of the buyer journey, translating technical capabilities into differentiated value propositions and full-funnel messaging.
In this role, you will also be responsible to:
Create product positioning and messaging that differentiates our offerings and speaks to real customer needs across industries and regions.
Develop go-to-market strategies for new product launches and key initiatives—from planning through execution and performance measurement.
Create and scale sales enablement materials including pitch decks, battlecards, product one-pagers, and competitive comparisons.
Partner with product management to influence the product roadmap based on market insights and customer feedback.
Collaborate with demand gen and content teams to drive awareness, engagement, and pipeline through targeted campaigns.
Conduct market, customer, and competitive research to inform product strategy and sharpen our value proposition.
Develop compelling content across formats (web, blogs, videos, case studies, etc.) to support the entire buyer journey.
Serve as a key contributor and voice in the market, representing the product in customer conversations, events, and webinars.
Requirements
Qualifications / Experience / Technical Skills
5+ years of experience in product or solutions marketing, preferably in B2B SaaS or tech.
Proven experience creating successful content, including blogs, technical documentation, and thought leadership pieces.
Strong understanding of the full marketing funnel and customer journey.
Experience with cloud, microservices, integration, automation, low-code/no-code applications, and/or APIs preferred.
Ability to develop and execute marketing strategies from the ground up.
Soft Skills / Personal Characteristics
Excellent communicator who can manage multiple projects and stakeholders (product, sales, customer success, and marketing teams) in a dynamic, fast-paced environment from concept to execution.
Strategic thinker – Understands and can build a “big picture” vision while executing tactical initiatives.
Data obsessed– Analytical thinker who uses data to inform decisions and optimize marketing efforts.
Adaptable & self-starter – Thrives in a fast-paced environment with evolving priorities.
Customer-focused storyteller with the creativity and writing skills to communicate technical concepts authentically, building materials that resonate with customers and prospects.
For Colorado applicants, the pay for this role begins at $125,000 plus variable, benefits, perks and equity.
