Job description
The Team
The Genetec Marketing Department takes centre stage in showcasing the Genetec brand across regions. The Regional Marketing Manager reports to the Regional Marketing Lead META (Middle East, Turkey and Africa), part of the EMEA region, and partners with the Sales and supporting Marketing teams.
The Position
The Regional Marketing Manager Saudi Arabia is a strategic and tactical role in the META territory (part of the EMEA region), aligned with the regional business needs. It is a key contributor to demand generation, brand awareness and building end-user and partner engagements.
This role is responsible for ensuring the coordination and execution of marketing campaigns and events that generate new prospects and repeat purchases for the regional sales team. The Regional Marketing Manager is also responsible for overseeing the regional marketing budget and tracking its performance relative to outcomes, while keeping corporate objectives in mind.
Strategy, Development & Implementation
- Collaborate with the regional and corporate marketing teams and local agencies to develop regional marketing strategies and communicate plans with the local sales and marketing teams.
- Execute and implement activities to ensure successful alignment with the objectives and strategy.
- Oversee the marketing budget for the region. Manage and ensure on-target budget performance while maximising ROI and provide reports on a regular basis.
- Approve relevant marketing program translated content align to regional languages as needed.
- Serve as key contact for all marketing activities in the Saudi Arabia region.
Demand Generation & Program Management
- Build and implement integrated programs and campaigns to maximize end-user engagement.
- Execute online and offline marketing initiatives, integrating digital, email, print, direct mail, social media, company websites, brand awareness, and drip marketing initiatives.
- Develop and manage regional demand generation strategies and campaigns driving new opportunities that convert into pipeline / revenue aligned with regional goals.
- Adapt and align corporate programs into local/regional campaign and tactics, including web / in-person seminars, tradeshows, executive roundtables, targeted appointment-setting programs, customer-facing events, etc.
Public & Media Relations
- Work closely with the Regional Marketing Lead, the local PR agencies and the Global PR team, to support the PR strategy for the region ensuring desired levels of regional PR coverage.
Channel Partner Marketing
- Market products and solutions aligned with the channel marketing program to key channel partners in the region and help recruit new partners if necessary.
- Work closely with the regional sales organization and channel partners to extend the reach to create end-user demand
Technology Partner Marketing
Work closely with the Alliance Partner Marketing team to ensure alignment with corporate objectives while respecting regional needs.
Collaborate with the Regional Marketing Lead and the local sales teams todetermine the specific goals and engagement for technology partners in the region.
Bachelor’s degree in Marketing or related degree.
10+ years of tech industry marketing experience in Saudi Arabia roles i.e. field marketing, channel marketing or marketing communications.
Strong awareness of digital marketing, PR and events management.
Demonstrated ability to manage multiple projects, programs, and priorities.
Ability to work individually and remotely, having a strong attention to detail.
Strong negotiating skills with vendors emphasizing that they ensure the highest quality and on-time delivery.
Should be self-motivated and results-oriented, have excellent analytical skills, and be a team player.
Must be independent and comfortable working in a fast-paced, evolving environment.
Professional-level written and verbal English and Arabic. Other languages might assist, i.e. French.
Willingness and ability to travel throughout the region.
