Job description
Location: Remote / Only based in the Americas Region
Industry: Industrial Technology / B2B SaaS / AI & IoT Solutions
About the Opportunity
We’re seeking a dynamic Regional Marketing Manager to lead top-of-funnel initiatives and customer acquisition efforts across the Americas. This is a high-impact role where regional strategy meets hands-on execution - ideal for a marketing leader who thrives in fast-paced, innovative environments.
As part of a globally distributed marketing team, you’ll spearhead localized campaigns, content distribution, and demand generation programs tailored to industrial sectors such as Steel, Cement, Pharma, Food & Beverage, and more. Your goal? Drive measurable growth by turning market insight into action.
What You’ll Be Doing
- Demand Generation: Own and execute campaigns that attract high-intent prospects and generate qualified leads across regional markets.
- Localized Campaigns: Shape and roll out multi-channel content strategies aligned with local buyer behavior and market nuances.
- Sales Alignment: Work closely with regional sales teams to co-develop pipeline initiatives and support the customer journey from first touch to close.
- Industry Events: Plan and deliver impactful events — from executive roundtables to technical seminars — that increase brand visibility and build trust.
- SEO & Market Reach: Strengthen online presence in key countries through search optimization and localized content.
- Performance Analytics: Monitor campaign metrics and make data-backed adjustments to optimize outcomes and ROI.
- Market Intelligence: Keep a pulse on competitors and industry trends to continuously refine positioning and tactics.
- Vertical Specialization: Customize messaging and marketing strategies to deeply resonate with decision-makers in target sectors like Aluminum, Paper, Tyres, and others.
What You Bring
- Experience: 5+ years in B2B marketing, demand generation, or business development - ideally within manufacturing, industrial tech, or AI/IoT sectors.
- Digital Savvy: Strong grasp of SEO, content strategy, and digital lead generation techniques.
- Event Execution: Hands-on experience managing B2B events, including executive briefings, industry roundtables, or technical workshops.
- Analytical Mindset: Comfortable interpreting marketing KPIs and campaign performance data to improve impact.
- Cross-Team Collaboration: Proven ability to partner with sales and marketing teams to drive shared goals.
- Tech Stack: Familiarity with CRM and marketing automation platforms (e.g. HubSpot, Salesforce, or similar tools).
- Education: Bachelor’s degree in Marketing, Communications, Business, or related discipline. A Master’s degree is a plus.
Why This Role Stands Out
- Join a globally scaling tech company at the forefront of industrial transformation.
- Enjoy autonomy and ownership while being supported by a collaborative international team.
- Make a direct impact on business growth in a role that blends creativity with commercial acumen.
- Be part of a people-first culture where innovation, respect, and inclusion are non-negotiables.
