Job description
Company Description
At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.
So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.
Let’s make.
Job Description
Cricut Latin America’s team is a fast paced, passionate sales and marketing organization. We are responsible for all aspects of the brand in the region and service distributors, retailers and e-commerce accounts across Latin America. We strive for excellence, strategic alignment and execution, cross functional collaboration, and teamwork
About the role – you will:
- Be responsible for Sales in the largest market in Latin America
- Manage current e-commerce, distribution and reseller accounts
- Develop new sales channels for the brand
- Optimize Cricut machines, accessories, and consumables (wholesale, retail and ecommerce) mix, sales and margins
- Work with cross functional teams (Pricing, Marketing, Account Management, Finance, Legal, Technical Support) to deliver the best customer experience and achieve/exceed company’s revenue targets
- Analyze sales trends and identify opportunities for growth
- Be an expert on the market, understand customer needs, competition and market trends to provide valuable insights to the business
- Focus on Q+2 planning and forecasting to align with company targets
- Develop and coordinate relationships with all Customer functions (purchasing, marketing, finance, service)
- Create and maintain an understanding of TAM, share and growth opportunities
About you:
As the Sales Representative for Brazil you will manage and expand the presence of the Cricut brand in your region. You will be responsible for the region´s success. You will inspire, educate foster entrepreneurship and creativity in your markets. You will also:
- Set ambitious goals
- Define Regional and Segment targets
- Have deep knowledge of e-commerce sales and platforms
- Effectively articulate Cricut to key customers
- Be able to work effectively in a fast-paced environment
- Creatively find solutions for big challenges
- Set priorities and oversee execution
- Have excellent interpersonal and negotiation skills
- Be energetic and creative with an upbeat, positive attitude
- Be a team player and a highly proficient listener with a consultative style and the ability to shape customer thinking.
Qualifications
- Prior experience with proven track record in technology/consumer electronic sales, marketing and business development. E-commerce sales a must.
- Ability to uncover customer needs and potential market trends to formulate a strategy in a fast-paced and constantly changing environment
- Excellent presentation skills
- Superb analytical skills
- Available to work from home office
- Bachelor’s degree and/or equivalent experience.
You might also have: English/Spanish languages strongly preferred
Location: Brazil
Travel: up to 40%
Additional Information
We’ve got you covered
At Cricut, we take care of our people. You’ll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.
A Quick Note Before You Apply…
Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.
We’re looking for A players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.
Here’s what makes someone a great fit for this role (and for this moment at Cricut):
You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.
You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.
You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.
You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.
Let’s make something amazing—together.
What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.
Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.
