Job description
When you join SBI, The Growth Advisory, as a Salesforce Alliance Manager, you will be at the forefront of driving innovative B2B go-to-market transformations that address our clients’ revenue growth challenges. In this role, you will be involved in co-selling with SFDC and other tech partners within the ecosystem, developing lead channels, and fostering strong, trusted relationships with internal teams, partners, and clients. You will focus on the continuous enhancement of Salesforce solutions while collaborating effectively across all levels of the organization. This individual will be both creative and collaborative in driving the growth of our market presence through the delivery of Salesforce solutions.
The Salesforce Alliance Manager will collaborate with SFDC and other tech partners in the ecosystem to drive co-selling efforts, develop lead channels, and support business growth. You will work from your home office, reporting to an SBI Revenue Leader.
Core Responsibilities
The following are core responsibilities for a Salesforce Alliance Manager at SBI Growth:
Core Responsibilities
Description
Build and Maintain Strategic Partnerships
Cultivate and grow strong relationships with Salesforce partner sales stakeholders, ensuring ongoing communication and alignment to expand SBI’s visibility and partnership status.
Drive Pipeline Growth and Opportunity Generation
Partner with Salesforce teams to identify and pursue growth opportunities, creating a pipeline of leads to support SBI’s sales and expansion initiatives. Collaborate with internal teams to ensure opportunities are tracked and pursued effectively.
Support Go-To-Market Strategy
Align with the delivery team on annual and quarterly GTM plans, ensuring SBI’s offerings are clearly communicated to Salesforce partners and incorporated into sales strategies to drive business growth.
Promote Brand Awareness and Client Engagement
Represent SBI at Salesforce events and sponsorships, collaborating with marketing, sales, and delivery teams to showcase success stories, highlight SBI’s value proposition, and drive brand expansion within key Salesforce channels.
Critical Competencies
The following are the most critical competencies required to successfully be a Salesforce Alliance Manager at SBI:
Critical Competencies
Description
In-depth Knowledge of the Salesforce Ecosystem
Understanding the Salesforce organization, its roles, key stakeholders, and how Salesforce values and expects engagement from its channel partners.
Strategic Thought Leadership
Providing guidance on go-to-market strategies, shaping solution focus, and influencing key decisions to align with business objectives and client needs.
Executive Communication
Can effectively present work they have been involved with to internal stakeholders. Contributes to external interactions as well. Knows the right questions to ask and when to ask them.
Performance Tracking and Metrics
Expertise in formulating, tracking, and analyzing alliance performance metrics, including pursuits, annual contract value (ACV), and certifications, to ensure alignment with growth objectives.
Innovation and Solution Development
Leading initiatives to drive new solutions and partnerships between Salesforce and SBI, creating opportunities for growth and market expansion.
Experience and Requirements
Ideal candidates will have a minimum of 3 years of work experience, preferably in a go-to-market or business-to-business context.
Including:
- Salesforce Platform Expertise: Proven experience working with Salesforce solutions, with a strong understanding of how Salesforce partners and alliance’s function. Familiarity with Salesforce’s ecosystem, its partner programs, and how to leverage these resources for business development is essential.
- Partnership and Alliance Management: Demonstrated experience in building and managing strategic partnerships, especially in the context of technology or consulting services. This includes working with channel partners and key stakeholders to generate new opportunities, negotiate deals, and manage relationships to drive growth.
- Pipeline and Revenue Growth: A strong track record of generating and managing a sales pipeline, including lead generation, opportunity qualification, and deal closure. Experience in tracking KPIs such as conversion rates and managing the sales lifecycle from initial contact to final sale is critical.
- Ability to work in a high-energy, fast-paced environment, collaborating with other divisions to achieve strong results
- Collaboration and Communication Skills: Strong interpersonal and communication skills, with a proven ability to collaborate across teams (sales, marketing, delivery) and present to senior executives or partners in a clear and impactful way.
- Go-to-market familiarity a strong plus
- A Bachelors Degree is preferred, but not required
