Job description
400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for an animator who can turn insight into emotion – creating compelling, expressive character animations that make our content more human, more delightful, and more impactful. From in-app journeys to social content to product storytelling, you’ll help shape how Flo looks, moves, and feels.
This is a rare chance to join a mission-driven team combining creative craft with scientific credibility – and to use animation as a force for good in the lives of millions.
- Start ASAP
- 6-month contract
- Competitive day rate (outside IR35)
- No agencies / no visa sponsorship
Your Experience
Must have:
- A strong portfolio or reel showcasing your character animation work (including a breakdown)
- 5+ years of experience in character animation, ideally within a creative tech, gaming, or product environment
- Expertise in expressive motion: emotion, gesture, timing, humor, and storytelling
- Solid understanding of animation fundamentals: weight, spacing, staging, appeal
- Experience using tools such as Adobe After Effects, Rive, or similar
- The ability to work flexibly and collaboratively in a fast-moving, cross-functional environment
Nice to have:
- Experience mentoring or giving feedback to other animators
- Familiarity with shipping animations in product environments (e.g. Lottie/JSON pipelines)
- Passion for building more inclusive, accessible, and engaging visual content for diverse audiences
What you’ll be doing
You’ll be responsible for:
- Creating engaging 2D/3D characters and animations that connect with users and enhance learning and awareness
- Contributing to the evolution of Flo’s visual identity and character-driven storytelling
- Collaborating closely with Product, Content, Brand, and Engineering teams to bring ideas to life
- Thinking across touchpoints – in-app, social, video, web – adapting your work for multiple formats and audiences
- Owning animation projects end-to-end, from early concept and rough passes to polished final renders
- Staying aligned with timelines, tools, and technical pipelines while pushing for creative excellence
Please note: This is a contractor role and is therefore not eligible for employee benefits that may be listed or referred to elsewhere in this job description or on our careers page. These benefits apply only to permanent employees.
#LI-L
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you’ll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
