Job description
Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We’ve brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.
Title: Senior Director, Growth Solutions Direct Manager Title: VP, Growth Solutions
The Role Unlock Health is seekingan experienced, results-driven senior sales executive with a strong background in selling performance marketing and paid digital solutions to hospitals and health systems in the US. This executive will play a key role in driving revenue growth by developing new business, assisting in the expansion of existing accounts, and positioning our digital marketing and patient acquisition services to hospitals and health systems in the US. The ideal candidate will have a proven track record in selling digital advertising solutions such as SEM (PPC), Display and Programmatic, and Paid Social Media, and will be able to effectively communicate the value of these services to marketing executives, service line managers, and other decision-makers.
This is a full-time opportunity, based in Nashville, TN, with travel expected. The position is salary- and commission-based. Salary is commensurate with experience.
What You’ll Do
- Lead G eneration & Business Development:Identify and target potential clients who requireperformance marketing and paid digital solutions. Utilize a mix of inbound and outbound strategies to prospect, generate leads, and build a solid sales pipeline
- Sales Strategy & Planning: Develop and execute tailored sales strategies to meet individual and company-wide sales goals. Align offerings with client objectives and develop proposals that showcase the benefits of performance marketing and paid digital solutions
- Consultative Sales & Solutions: Conduct deep dives into clients’ business needs and challenges. Present customized solutions that leverage performance marketing tactics to drive ROI and achieve client goals
- Sales Presentations & Negotiations: Lead presentations to executives and other stakeholders, demonstrating the impact and ROI of paid digital marketing campaigns. Negotiate campaign budgets and length of campaigns
- Reporting & Performance Metrics: Provide regular reporting to senior management on sales performance, client acquisition, and campaign outcomes. Use analytics to adjust strategies, forecast sales, and optimize results
- Client Relationship Management: Build and maintain strong, long-term relationships with key decision-makers at client organizations. Position yourself as a trusted advisor who understands the client’s business goals and can deliver measurable results through our solutions
- Collaboration with Internal Teams: Work closely with revenue office and other internal teams to develop impactful proposals and optimize campaign strategies. Manage and organize client campaign and project details for handoff to the internalaccount teams in a timelyand effective manner
- Thought Leadership & Brand Ambassador:Serve as Unlock Health brand ambassador and thought leader, sharing best practices to the larger industry and promoting Unlock Health’s performance marketing team, products, and services
- Client Retention & Growth: Assist as needed in developing, growing and maintaining accounts to help generate revenue, expand relationships within the client’s organization, and find new opportunities to introduce additional services and products
Ideal Qualifications
- Proven experience as a senior sales executive or in a similar sales role, with specific focus on selling performance marketing and paid digital solutions (e.g., SEM/PPC, Programmatic & Display, Paid Social, HRAs)
- Strong understanding of digital marketing concepts and performance metrics (e.g., CPA, CPC, CTR, Impression Share)
- Track record of consistently meeting or exceeding sales targets and KPIs in the digital marketing space
- Excellent consultative selling skills, with the ability to understand client needs and tailor digital solutions accordingly
- Proven ability to negotiate and close sales in a competitive environment
- Strong communication and presentation skills, with the ability to communicate the value of paid digital solutions to executives
- Proficiency in CRM systems (e.g., Salesforce, HubSpot) and digital marketing platforms
- Ability to thrive in a fast-paced, target-driven environment
- Strong organizational skills and disciplined work ethic, with strong communication throughout the sales cycle, consistent and thorough client follow-up, and attention to detail
- Ability to learn new reporting systems and software as required
Perks and Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyles
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
About Unlock: Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer Statement Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
