Job description
Company Description
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com.
We are seeking a Senior Insights Analyst to contribute to our next level of growth and expansion.
Job Description
You will play a critical role in analyzing marketing performance data, generating actionable insights, and developing data-driven strategies to drive our clients’ business growth. You will act as a consulting partner for clients, leveraging your expertise to help them achieve their goals through tailored recommendations and optimized marketing campaigns.
If you’re based outside of Montevideo, Uruguay or Bogotá, Colombia, you can work 100% remotely. If you’re located in Montevideo or Bogotá, you also have the option to work from our local offices.
What is this position about?
In this role, you will:
Analyze marketing performance data using digital marketing knowledge and business acumen to uncover insights that drive business growth.
Act as a strategic consulting partner for clients, providing subject matter expertise and actionable recommendations.
Develop and implement data-driven marketing strategies aligned with client business goals.
Build customized forecasting solutions for marketing performance metrics (impressions, clicks, budget consumption, etc.) and work with Data Scientists to deploy them.
Collaborate with cross-functional teams, including marketing, product, and sales, to design strategies that accelerate growth.
Create deep-dive analyses, campaign dashboards, and reports to communicate insights to stakeholders.
Identify trends, patterns, and opportunities across digital marketing channels such as search, display, social media, and email.
Maintain marketing reports and manage stakeholder communications for marketing-related queries.
Qualifications
2–6 years of experience in marketing analytics or a related field.
Proven experience working with marketing platforms such as Google Ads, Search Ads 360, DV360, Campaign Manager, Facebook Business Manager, Meta Advanced Analytics, Google Ads Data Hub, Pinterest, Appsflyer, etc.
Experience analyzing web analytics data from tools like Google Analytics and Adobe Analytics.
Uunderstanding of statistical modeling and data visualization tools such as R, Python, Tableau, or Power BI.
Hands-on experience with large datasets and databases, including SQL, Hadoop, or AWS.
Ability to translate technical findings into clear, business-focused insights for non-technical audiences.
Strong analytical, problem-solving, and collaboration skills.
Track record of delivering value-driven insights from marketing data.
Nice to Have Skills:
Familiarity with marketing attribution models and A/B testing methodologies.
Experience with predictive analytics for marketing performance.
Knowledge of advanced marketing measurement frameworks.
Education:
- Bachelor’s degree in Marketing, Mathematics, Statistics, Computer Science, or a related field.
Languages:
- Excellent written and verbal English for clear and effective communication with clients and teams.
Experience:
- We’re looking for someone with 2–6 years of experience as a Marketing or Media Analyst (or similar role) with a focus on data-driven decision-making.
Additional Information
Our Perks and Benefits:
📚 Learning Opportunities:
Certifications in AWS (we are AWS Partners), Databricks, and Snowflake.
Access to AI learning paths to stay up to date with the latest technologies.
Study plans, courses, and additional certifications tailored to your role.
Access to Udemy Business, offering thousands of courses to boost your technical and soft skills.
English lessons to support your professional communication.
🛫 Travel opportunities to attend industry conferences and meet clients.
👩🏫 Mentoring and Development:
- Career development plans and mentorship programs to help shape your path.
🎁 Celebrations & Support:
Special day rewards to celebrate birthdays, work anniversaries, and other personal milestones.
Company-provided equipment.
⚖️ Flexible working options to help you strike the right balance.
Other benefits may vary according to your location in LATAM. For detailed information regarding the benefits applicable to your specific location, please consult with one of our recruiters.
