Job description
Who we are:
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.
The Ad Council’s Digital Media & Operations Center of Excellence is looking for a Senior Manager, Digital Media (Contract Employee) who will help oversee end-to-end execution of programmatic campaigns. The ideal candidate will have experience with hands-on-keyboard flight management and ad tech and client relationship management. This role works with outside vendors, digital media platform partners, and internal Ad Council teams to create strategy, encourage high-performing campaigns, and drive impact for pressing social issues.
Please note, this position is not intended to be activating campaigns hands-on-keyboard but will work closely with the internal team and freelance agencies managing these platforms as well as key internal and external stakeholders.
Compensation and Length of Engagement:
This is a contract employee role. This means that, while the position is at all times one of “at will employment”, the Ad Council anticipates at present that the employment length would be approximately 6 months. Depending on experience, the compensation for this position is $8,400 – $9,000 monthly, paid semi-monthly. Contract employees receive a W-2 for tax reporting purposes and will be eligible to participate in limited benefits and paid time off. We are also open to this role being a fully remote position
What you’ll do:
- Oversee media planning, execution, and reporting across programmatic platforms, including but not limited to The Trade Desk, DeepIntent, Amazon, and Vistar.
- Manage, and iterate processes with internal departments, media, and ad tech partners, and agency teams, streamlining communication and ensuring media dollars are spent efficiently.
- Assess campaign objectives and goals, creatives, flight timing, and key deadlines for programmatic media campaigns.
- Ensure agency teams are on track with campaign deliverables, including providing regular reports with key data points for holistic reporting out of media efficacy.
- Collaborate with Digital Media & Operations leadership to effectively manage relationships with our ad tech partners and agency advisors, supporting project management, account strategy and leading day-today relationship management.
- Track partnership engagement and pro bono and “low bono” service donations through CRM platforms such as Salesforce.
- Support the evolution and growth of the Ad Council’s inclusive media program by exploring new diverse-owned inventory and ad tech partners in the paid programmatic space.
- Regularly work with Campaign Development and Finance to track quarterly paid programmatic forecasts, as well as any monthly billing/invoicing for the paid programmatic campaigns.
- Act as a subject matter expert for platforms and be prepared to answer broader platform questions while providing specific insight into performance expectations.
- Stay up to date with industry trends and be prepared to create overviews of industry news and forward-thinking strategies for how this will impact Ad Council and our campaigns.
- Collaborate with the wider Digital Media & Operations team to strengthen and improve our planning and buying processes, helping to evolve Ad Council’s digital media offerings.
What you bring:
- 4+ years of digital advertising experience, ideally 2+ years at a media agency
- Hands-on-keyboard experience managing million-dollar+ programmatic campaigns
- Working knowledge of paid search and social
- Familiarity with CRM and project management software such as Salesforce and Asana
- Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting
- Apply a test-and-learn mindset to all tasks.
- Process-obsessed, but open to optimizing and iterating.
- Strong work ethic and commitment to high-quality, accurate results.
- Excellent project management, presentation, and organizational skills.
- Belief that no task is too small and an open desire to jump in and support teams whenever needed
What we’re committed to:
At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.
The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to any legally protected status.
The Ad Council invites all qualified interested applicants to apply for career opportunities. In accordance with the EEOC, if you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.
How to reach us:
To apply online: https://www.adcouncil.org/join-our-team
Email: ([email protected])
Fax (212) 922-1676
or
Ad Council
Attn: People Operations Team
815 2nd Avenue, 9th Floor
New York, NY 10017
