Job description
WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato’s mission is to be the most innovative, tech-enabled media company connecting consumers to the world’s leading brands.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato’s success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.
MUST HAVE:
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
EXPERIENCE: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
YOUR ROLE
Drive the growth and profitability of Launch Potato’s paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
Outcomes (Performance Expectations):
- Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max), ensuring campaigns meet daily, weekly, monthly, and quarterly goals
- Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
- Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
- Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
- Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
- Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
- Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
- Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
Competencies:
- Technical Mastery: Deep knowledge of Google Ads ecosystem; ability to optimize complex campaign structures independently
- Analytical Problem-Solving: Leverage data to drive decisions, spot trends, and provide recommendations without requiring manager oversight
- Organizational Skills: Manage multiple campaigns and shifting priorities within fast-paced deadlines
- Collaboration & Influence: Work cross-functionally with internal stakeholders (yield, business leads, creative teams) to maximize campaign outcomes
- Growth Mindset: Proactively pursue performance improvements and stay ahead of platform and industry trends
- Communication: Clear, concise updates and recommendations to peers and leadership; comfort operating in highly visible performance-driven environment
- Adaptability: Thrive in a dynamic, test-and-learn environment with ever-evolving business priorities
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
