Job description
Company Description
Elbit Systems of America is a leading provider of high-performance products, system solutions, and support services focusing on the defense, homeland security, commercial aviation, and medical instrumentation markets. With facilities throughout the United States, Elbit Systems of America is dedicated to supporting those who contribute daily to the safety and security of the United States. Elbit Systems of America, LLC is wholly owned by Elbit Systems Ltd. (NASDAQ: ESLT and TASE: ESLT), a global high technology company engaged in a wide range of programs for innovative defense and commercial applications. For additional information, visit: www.elbitsystems-us.com or follow us on X.
Job Description
The Senior Manager of Strategic Marketing is responsible for leading, shaping, executing, supporting and measuring Strategic Marketing planning, strategy and execution—delivering robust marketing plans and tactics that elevate Elbit America and all affiliate/subsidiary/acquired entities. You will champion holistic marketing initiatives aligning them to strategies delivering impactful customer and employee experiences. By demonstrating compelling Elbit America value propositions, both internally and externally, you’ll focus on achieving annual business objectives through Strategic Marketing plans designed to drive growth. Serving as a hands-on leader who collaborates exceptionally well with cross-functional teams, you’ll manage a strategic multi-channel marketing engagement approach that effectively reaches a variety of target audiences, garnering actions and outcomes. Leading and mentoring a team, you’ll fostering a culture of accountability, continuous improvement and innovation to drive awareness, preference and advocacy for Elbit America’s people, products, services and capabilities.
Responsibilities and Tasks in order of priority to be successful:
Develops and deploys strategic marketing plans aligned to divisional/functional strategies, building customer demand, preference and loyalty that enables growth
Partners with Brand Strategy, Corporate Communications, Business Units and Functional Areas to create and implement multi-channel marketing campaigns, programs, engagements and tactics in support of business objectives
Manages marketing content development initiatives in tandem with Brand Strategy and Corporate Communications to clearly articulate Elbit America’s value propositions—effectively reaching, engaging, informing and influencing internal and external target audiences
Plans, executes and measures multiple marketing campaigns, tactics and engagements that are on strategy, on brand and on budget across several teams including Growth, Business Development, Strategic Marketing, Brand Strategy, Corporate Communications and others
Develops and executes micro-marketing plans for trade shows and events encompassing engagements with current and prospective customers, employees, government officials and other audiences working cross-functionally with Brand Strategy and Corporate Communications
Drives and operates a proactive and collaborative marketing planning process by engaging stakeholders in the development and execution of marketing campaigns, ensuring alignment to business objectives and outcomes
Establishes Key Performance Indicators (KPIs), measuring campaign effectiveness providing real-time performance insights and post-campaign analysis/recommendations to key stakeholders
Implements impactful marketing practices by utilizing a data-driven approach, leveraging customer/market/product insights and trends, competitive landscape, political climate, emerging technologies and more
Utilizes a sustainable marketing planning framework enhancing efficiency and effectiveness for both short- and long-term success
Champions the Strategic Marketing function across the enterprise, educating and demonstrating the value it strategically delivers for positioning Elbit America, our people, products and services
Oversees and maximizes the value of trade shows, events and customer engagements utilizing this key marketing channel to engage customers and prospects—building demand and preference for our portfolio of customer-focused solutions
Leads digital marketing and internal/external web strategy, ensuring the intranet, elbitamerica.com and all company operated sites are utilized to their full engagement potential
Evaluates intranet/website performance, developing strategic roadmaps for maximizing user experience and optimizing functionality
Works with Growth Team leaders to align, evaluate and recommend technology solutions that enhance strategic marketing, brand strategy and strategic communication capabilities
Manages functional budget, including forecasting, accruals, and reconciliations
Upholds and enforces Elbit America’s corporate brand identity guidelines ensuring consistent messaging, tone-of-voice, and visual identity across all initiatives
Completes additional responsibilities and projects in support of the business as needed/assigned
Authorities:
Budget responsibility for the Strategic Marketing function
Signature authority to obligate funds for approved initiatives and projects
Vendor selection and management authority for approved initiatives and projects
Business Relationships:
Collaborates with members of Growth, Brand Strategy, Corporate Communications, Executive Leadership, Vice Presidents, General Managers, Directors, Managers, affiliate/subsidiary organizational leaders, individual contributors and others across the total Elbit America enterprise
The Senior Manager of Strategic Marketing is part of the Strategic Marketing /Brand Strategy/Corporate Communications Team, reporting directly to the leader of Strategic Marketing, Brand Strategy and Corporate Communications
Qualifications
Education, Experience & License or Certification:
Accredited four (4) year bachelor’s degree or global equivalent in Marketing, Business, Communications, Branding, Design or equivalent
Minimum of five (5) years of work-related experience required
Master’s degree a plus
5-10 years of functional experience required
5-10 years of management experience required
5-10 years industry or agency experience preferred
Skills and Abilities:
Understands and leverages the power of highly-effective marketing campaigns along with branding and communications principles
Strong strategic planning, marketing management and creative thinking skills
Creates inspiring and impactful marketing engagements to achieve business results
Excellent interpersonal skills, communicates effectively at all levels inside and outside of the organization with diplomacy
Exceptional written and verbal communication skills—remains positive/calm when dealing with strong/varied personalities and when operating under pressure
Leverages data, analytics, insights and metrics to propel marketing strategy and execute compelling initiatives/tactics
Successfully manages multiple ongoing projects in a high-volume, high-velocity, deadline-attainment environment
Possesses excellent project and people management skills—consistently delivering high-quality individual and team work product
Process-focused and quality-oriented with exemplary attention to detail and ability to be process agile as needed
Proficiency with Adobe CC (specifically InDesign, Photoshop, Illustrator, After Effects, and Premier) and other multimedia, video or desktop publishing software and Microsoft Office software suite (Word, Excel, Visio, PowerPoint etc.)
Understands digital marketing and user experience, has functional experience using HubSpot or similar platforms
This is a highly visible role requiring strong, proactive, partnership, business acumen and problem-solving skills
Upholds solid informing vertical and horizontal practices, does not build/operate/lead in ways that create silos within the organization
Your ability to listen deeply, fully understand the “why” and identify value for the customer will be crucial for success.
Travel/Physical Requirements:
May need to move and set up materials, typically items 40lbs or less
Will require travel (25% + of the time) and limited international travel (passport required)
Additional Information
All your information will be kept confidential according to EEO guidelines.
• Most locations offer a 9⁄80 schedule providing every other Friday off
• Competitive compensation & 401k program to plan for your future
• Robust medical, dental, vision, & disability coverage with qualified wellness discounts
• Basic Life Insurance and Additional Life & AD&D Insurances are available
• Flexible Vacation & PTO
• Hybrid or Remote work options at many locations
• Paid Parental Leave
• Generous Employee Referral Program
• Voluntary Benefits Available: Longer Term Care, Legal, Identify Theft, Pet Insurance, and many more options
• Voluntary Tricare Supplement available for military retirees
These are highlights of Elbit America benefits. If there is a conflict with these highlights, company policy or benefits plan documents shall govern.
#LI-BL1
