Senior Media Marketing Manager

Job description

The Senior Media Marketing Manager is a role that encompasses Strategy, Execution and Management that will be hands-on to develop, plan and buy traditional and digital media plans. You come with a heavy amount of traditional media & event sponsorship execution which requires solid project management skills. As a strategic marketing and client communication guru on the team, you will be entrenched in your clients’ businesses and their campaigns. You will lead your clients’ campaign strategy, develop relevant media/marketing plans, and drive campaign optimizations across multiple channels to meet goals and objectives.

Responsibilities:

• Immerse yourself in your clients’ business and key objectives to inform their media and marketing strategy.
• Lead the mediate.ly campaign team in executing on that strategy to meet campaign goals.
• Plan, negotiate and buy local and national digital and traditional media for your clients’ media campaigns. Internal team will buy and manage PPC, Paid Social, Programmatic. This role will direct media mix within the plan.
• Use media planning tools—Mediaocean, Scarborough, SQAD, Nielsen, Roku—and other industry research and client’s historical campaign data to develop media plans.
• Work with and provide clear direction to your Campaign Specialists on media plan development and tactical execution of digital media by channel. Serve as a resource for Specialists for advice and counsel.
• Must be able to connect the offline and online media channels to build and present cohesive media plans.
• Work with Analytics and Traffic Ops to ensure proper campaign setup and tracking. Quality control is a must.
• Oversee flighting and budget management for your campaigns. Recommend changes as necessary to meet overall goals.
• Lead communication with your clients, ensuring white glove service with deep knowledge of their industry, business, and active campaigns. Lead weekly reporting call with client, highlighting key insights, recent optimizations, and recommended actions.
• Keep on top of industry news and develop POVs to communicate relevant updates to the team/clients.
• Engage with media vendors on a regular basis.
• Grow assigned accounts through successful leadership and strategic recommendations.
• Anticipate and navigate around potential pitfalls and know when to escalate issues
• This position is client-facing

Qualifications:

1. A minimum of 5 years of agency or equivalent experience at a media publisher and experience in marketing and/or media
2. MediaOcean/Prisma Expertise (Required): Proficient in the use of MediaOcean and Prisma for media planning and execution. Prior experience executing Radio and TV buys using these platforms is a strong plus.
3. Integrated Media Planning (Required): Demonstrated experience in planning and executing comprehensive media campaigns across both digital and traditional channels, with a strong emphasis on traditional media including Radio, TV, Out-of-Home (OOH), and Event Sponsorships.
4. Event Sponsorship Management: Proven ability to manage the execution of large-scale event sponsorships, ensuring alignment with campaign objectives and managing deliverable timelines.
5. Publisher Relations: Skilled in managing day-to-day communication and negotiations with direct media publishers.
6. Client-Facing Experience: Comfortable and effective in client-facing roles, with the ability to present media plans, manage expectations, and build strong client relationships.
7. End-to-End Project Management (Required): Strong project management skills with the ability to oversee media campaigns from strategic planning through to execution and post-campaign analysis.
8. Detail-Oriented and Organized: Exceptional attention to detail and organizational skills, with the ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Physical Requirements:

• Sedentary Work: This role primarily involves sitting at a desk for extended periods. The associate manager will spend significant time working on a computer, which includes typing, viewing a monitor, and using a mouse.
• Mobility: Occasional standing, walking, and moving around the office or work environment may be required.
• Visual Acuity: Must have the ability to work on a computer for long durations. This includes the ability to see details at close range, read and interpret data, and distinguish colors (essential for analyzing digital ads).
• Manual Dexterity: Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office productivity tools.
• Communication: Ability to communicate effectively through spoken word and written correspondence. This includes frequent interaction with team members, clients, and vendors.
• Hearing: Must be able to hear and understand verbal communication in person and via electronic means (phone calls, virtual meetings, etc.).

Work Environment:

• Remote Office or Office Setting: This position typically operates in a professional office environment. Remote work options may be available based on company policy.
• Equipment Used: Standard office equipment such as computers, printers, copiers, and telephones.
• Other Requirements:
• Travel: Minimal travel may be required for meetings, conferences, or training sessions.
• Work Hours: Standard business hours with occasional need for extended hours or weekends to meet deadlines or attend meetings.

The Perks:

• The best co-workers you’ll ever find
• Unlimited PTO
• Medical, Dental, Vision, 401(k) plus match
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)

Compensation Range: We offer a competitive salary based on experience and qualifications. The compensation range for this position is $75,000 annually, with potential for bonuses and additional benefits.

EEO & Accessibility Statement

DIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact [email protected].