Job description
Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. We leverage creative technology and innovation to make the home buying journey more approachable and understandable and home finance more affordable and accessible. Here are some interesting facts to help you get to know Better:
- We’ve funded over $100 billion in loans for our customers, more than any other fintech
- Yahoo! Finance - Best Mortgage Lender for First Time Homebuyers of January 2025: Best lender for quick approval
- Yahoo! Finance - Best Mortgage Lenders of 2025: Best online mortgage lender
- Fintech Breakthrough Award: Best Lending Innovation Award
- Money Magazine - 8 Best Mortgage Lenders of 2025: Best for fast closing
- We are Forbes’ Best Online Mortgage Lender for 2023
- We have raised over $1.2 billion in equity capital to transform the mortgage industry, the largest financial asset class in the world
We are a place where smart, hungry, ambitious people who want to recognize their full potential thrive.
About NEO Home Loans
NEO Home Loans, a community-based retail division of Better, is dedicated to redefining the homeownership experience with trust, innovation, and exceptional service. Our mission is to unlock people’s full financial potential by providing clarity, transparency, and consistency throughout the loan process. We make lending approachable, guiding individuals toward decisions that serve their best interests. Powered by a team of passionate and hardworking professionals, we foster a culture of collaboration, innovation, and personal growth. Join us and be part of a dynamic company committed to excellence.
A Better Opportunity
As a Senior Marketing Manager, Retail, you’ll play a pivotal role in establishing and growing the NEO Home Loans brand. This is a hands-on, well-rounded role where strategy meets execution. We’re looking for someone who is not only an exceptional strategic marketer but also a doer—someone who isn’t afraid to roll up their sleeves, dive in with the team, and make things happen.
Responsibilities
- Develop and execute a comprehensive brand strategy for NEO Home Loans.
- Ensure consistency across all brand touchpoints, from digital platforms to community events.
- Oversee the creation of assets that amplify brand recognition and loyalty.
- Drive brand growth and awareness through engaging social media campaigns and video content.
- Collaborate with internal and external teams to produce high-quality, creative materials that resonate with local communities.
- Ensure our internal customers (our loan officers) receive white-glove marketing support, equipping them with tools and resources to build their networks.
- Partner with loan officers on localized campaigns and initiatives tailored to their specific markets.
- Oversee digital strategies that drive lead generation, including paid media, email marketing, and SEO.
- Monitor and optimize campaign performance to ensure maximum ROI.
- Support local and regional events, ensuring that Neo Home Loans is positioned as a leader in the community.
- Develop marketing materials and campaigns that align with event goals.
- Stay ahead of industry trends, customer needs, and product developments.
- Innovate and create new materials, campaigns, and strategies to keep Neo Home Loans at the forefront of the marke
Key Success Metrics
- Increased brand awareness and recognition for Neo Home Loans within target communities.
- Growth in loan officer satisfaction through effective marketing support.
- Strong engagement and reach across social media platforms.
- Measurable improvements in lead generation and campaign ROI.
Qualifications
- 7+ years in mortgage and/or real estate marketing with a focus on brand development, social media, digital marketing, and business development.
- A balanced blend of strategic thinking and tactical execution. You dream big and work hard to turn ideas into realities.
- An innovative thinker who isn’t afraid to push boundaries and explore new ways to connect with audiences.
- A team player who works well with internal teams, external partners, and cross-functional stakeholders.
- Someone who wakes up hungry for strategy and thrives on creating impactful work.
Company Benefits
Our total rewards package consists of a base salary and a curated benefits plan. We are thrilled to offer all our full-time employees the following benefit offerings:
- Benefits eligibility effective DAY ONE
- *$0 medical plan premium offering coverage nationwidepaired with our Health Savings Account that includes an employer contribution (*Additional Medical, dental, vision plan options also all with nationwide coverage)
- Flexible PTO
- Immediate virtual mental health support by licensed therapists for our employees and their eligible dependents age 6 and up! First few visits at no cost to you!
- Personalized care for every fertility and family care journey for our employees and their partner!
- Dependent care benefits (i.e. childcare and/or elder care costs) and commuter benefits both include a company match!
- Discount programs and perks including pet Insurance!
The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided.
Disclaimer
Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
