Job description
About the Role
We’re seeking a smart, research-driven SEO Content Writer who can create high-impact, accurate legal content that connects with everyday users. While legal experience is not required, strong research skills and a deep understanding of how to write for the web are essential.
The top priority is rebounding and growing organic traffic. To do that, we need writers who understand how to optimize content around the right search intent—and who can break down complex legal topics into accessible, engaging content for non-expert readers.
This role is perfect for writers who are curious, analytical, and eager to learn—people who enjoy the challenge of untangling a difficult topic and transforming it into something others can easily understand.
Scope and Duration
Scope: Full-time 40 hrs/week
What You’ll Do
- You’ll write ~4 long-form articles (1,000–2,000 words) per week, plus contribute to refreshes, edits, and occasional micro-content. You’ll also be responsible for keyword research and outlining your work before drafting.
- Rebound organic traffic through strategic SEO content. Focus on creating content that ranks, drives traffic, and leads users down the conversion funnel.
- Own the workflow. For each assignment:
- Receive the topic from the client
- Conduct keyword research to identify the most appropriate search intent
- Submit an outline based on your findings
- Incorporate client feedback and draft the full article
- Revise as needed with feedback from editors and legal subject matter experts (SMEs)
- Conduct deep research. Learn from credible sources, legal documents, and competitor content to build trustworthy, people-first articles.
- Translate complex topics. Write for clarity, not legalese. Your goal is to simplify legal concepts for people who don’t have legal backgrounds—just like you.
- Work with feedback loops. Collaborate with editors for voice, style, and formatting. Ask SMEs clarifying questions when you encounter topics that go beyond your expertise.
- Format and publish in WordPress. Ensure content is QA’d and styled properly before going live.
- Use data to guide decisions. Leverage tools like Ahrefs, SEMrush, and Google Search Console to inform and refine your content.
Who You Are
- Based in the US or Canada (no visa sponsorship available)
- 2+ years of experience in SEO content writing (legal writing is a plus, but not required)
- Excellent research and writing skills, with the ability to self-educate quickly
- A strong understanding of SEO principles, especially search intent and keyword targeting
- Experience using tools like Ahrefs, SEMrush, and Google Search Console
Familiar with WordPress, Google Docs, and collaborative content workflows
- Confident identifying areas of uncertainty in your writing and asking for help when needed
Organized, responsive, and able to manage multiple assignments in a remote-first team
About Our Client
Our client is a leading legal-tech SaaS company in the U.S. helping individuals and businesses simplify legal processes. Their intuitive document builder and expertly written legal content empower users to create legally binding forms—without the confusion or cost of traditional services.
They operate as a meritocracy and value performance, ownership, and initiative. Join a collaborative team that embraces autonomy, continuous learning, and meaningful impact.
